Well, I hope they take the atmosphere into consideration when discussing potentially increased revenue. The clubs would most likely charge less for the safe stands than seats but at the same time being able to get a few more people in, so in that area not much of a difference should be expected. Although more people means more money spent on merchandise, in kiosks etc. and I believe that the atmosphere would get a whole lot better with standing areas which adds to the "entertainment value" for everyone with more expensive tickets and also the sponsors. I bet half the people travelling to Anfield these days to see a game don't go for the excellent football, but just as much for the famous atmosphere of the Kop. The football isn't that good anymore, and the Kop has seen better days, and I wonder how long the good reputation will stick if we are out of the big games for much longer.
Cheaper tickets would help increase the atmosphere to former glory days and make it easier to maintain that reputation. Since the club is not in London, we either need to be playing very attractive football or offer a great atmosphere to attract outsiders with money to spend so the locals don't have to. What business man or tourist would go from London to Bolton for a game? No one. Arsenal are London based, play great football but lacks in atmosphere, same as Chelsea. They attract people. Manchester United are successful and can play great football as well, so people are willing to leave London to go there for a game. We used to be great in both aspects and really need to be great at at least one of the two to be able to compete these days, and a large safe standing area could really help us get our revenues up even if the overall incomes from tickets sales would be the same.
