If Liverpool want to do something completely ground breaking in conjunction with Nike then they could use the kit design to make a (get ready for corporate bullshit.....) statement about progressive values. For example they could put the LGBT flag colours on as an offset vertical strip down the front of a white away top. It doesn't have to be LGBT based, it could be another cultural, social or environmental value that could be woven in.
We might as well capitalise on being the number one story in world sport and say to ourselves 'let's never stop leading'. Would bring some integrity to the 'this means more' thing.
Just a thought.
"Progressive" bubbles should be popped now and then to remind those within them that not everyone thinks the same way. For an example, check out the posts made on the club social media pages when it's 'Rainbow laces' time or something similar. We have a worldwide fanbase and such moves could push many of those away very quickly.
Personally, I just want football to be football, an escape. But as it is certain things are almost inescapable, and that's exhausting - be it ideology, support or anti movements, politics etc. I just want to watch the redmen (in a kit that doesn't have half-White socks ;-) ).