I'm always surprised how crap they are at strategising when the tasks take the same basic format every year and they must have watched the program before.
I know it's edited to make it entertaining, and they do tend to come off much better in "you're fired" etc., but some of the decisions they make beggar belief.
They fall into the same trap of trying to save themselves rather than trying to win the task.
Dean, Scarlett and Carina have all been fairly steady.
Don't remember Jemelin, Lewis or Pamela doing a lot wrong.
Lottie is a bellend, she won't win but she'll be kept in because she creates conflict and drama.
Thomas is the guy they have every series who is naturally very good at sales but not particularly good at business. If I could pick anyone on the show to flog stuff to the general public it'd be him. Could probably flog to the big companies too if he developed a rapport. Alan Sugar always likes these types, but he won't win.
Marianne is irritating, I can never take Iasha seriously with her voice, and Ryan-Mark is completely useless. I can't remember a positive input he's had on any task.