It’s all subjective and it’s all a bit of fun really, none of it really matters, but I reckon that’s the worst away we’ve ever had. My own opinion was that last seasons home kit was also the worst home we’ve ever had.
Equally last seasons cream away and the first Nike home are two of my favourites.
I absolutely agree that it's all highly subjective and a bit of fun squabbling over the aesthetics.
On a serious note though, I do sometimes wonder about the psychological side of things. Bill Shankly fully understood this when he changed our home kit to all red because it made us look more formidable.
Also, we all know how the clothes we wear can have an influence over how we then feel. If you believe you look good/smart etc, you feel more confident in yourself and can carry yourself better. If you feel you look like a bag of shite in something, you can shrink away a bit due to the effect on confidence.
Now I know we are talking about highly tuned professionals here, but psychological factors still come into play regardless. Professionals are human like everyone else.
Personally, I want my team looking and feeling supremely confident. Shankly knew the psychological value of this. I still believe it's important today.