Fantastically put.
You know, I've done some very interesting and challenging consultancy work in the last year or so, including for a prestigious motor vehicle manufacturer, a leading, global credit card company and also for the largest privately-owned company in India. If any of those companies perceived and subsequently treated their paying "customers' the way that most (if not all) leading football clubs do, there'd be absolute fucking hell to pay and they would find themselves in all sorts of cack. But because it's only football, well...........
There's a whole paradigm shift that needs to take place in these businesses. The way fan cards, season tickets, banners, interviews, merchandising, customer response centres, stewarding, everything - absolutely EVERY element of their "customer-facing" strategy and infrastructure, all of it - absolutely all of it - needs a thorough root-and-branch revamp in order to deliver the best possible experience all round, to the benefit of all people involved in the sport - primarily the people who keep it alive - the paying supporters.
Who wants to pay a subscription to a TV channel to watch footie inside a stadium populated by mute corporate robots or people emasculated of their passionate expressions that actually CREATE the fucking atmosphere that is so ENTICING to those who cannot experience it themselves?!?!?! But as long as the TV cash keeps rolling in, the players keep getting paid more and more, and the sponsors get more and more of the ticket allocation to the bigger games, the bean-counters rub their hands with glee and willingly bend over. All in the guise of a future that the game continues to hurtle towards which will, when they get there, reveal its paucity of loyalty and throw clubs callously to the side if they can't pay up. What kind of future is that?
Talk about a snake eating its own tail.
(sorry for the rant - probably the wrong thread - I just get so frustrated, being one of those who has been effectively priced out of the game I loved as a lad and supported as an adult)