Ayre gives off the profile of a particular style of salesman - appears to be more driven by ego, and transparency isnt always what he will use to convince or "sell". I think this can sometimes be a successful profile for CEO but it doesnt sit right with us or where we are at.
So what we are lacking that we would see as LFC CEO profile? For me - apart from the foundation of being a real football man, I think we would like accountability, integrity, transparency, modesty (if only), drive and organisation.
Example - regardless of whether we "think" Ayre is responsible for Suarezgate etc. we would expect the CEO to take accountability. That simple step would have started to clear it up much more quickly. When no-one is accountable blame fills the space.
It doesnt feel right with the top of the club just yet - This is still a work in progress and key to resolve for any sustained success.