Sponsors like Carlsberg, Adidas and such like pump millions into the club and an allocation of cup final tickets is probably written into the contracts.
Smaller, perhaps more local sponsors also provide revenue and in the business world, you'd have to expect them to receive 'perks' for the money they put in.
I just can't see the sponsors saying no thats it,
if we don't get some tickets were not doing the sponsoring.
Yep that multi million pound deal hinged on those there tickets,
to a final which at the start of the negotiation's no one knew who would be there anyway.
they sponsor the event not to get tickets but to get a global awareness of there brand.
Get what ever maximum number of people seeing them.
I could possible see the club big boys passing out tickets to the big main sponsors as
they do.
But would like to think someone high up has a second thought about it and remembered the loyal fans who didn't get one.
Haven't got one myself and there are a lot more deserving people in front of me who haven't
but will be going out to Athens to see if i can get my hands on one of UFEA tout agents.
Was at Barca away with me boy (His First LFC game lucky boy), and home
and Chelsea home.
So had some cracking games which i know I'm lucky to have seen them as again there was probably lot more deserving people who didn't get to see those games.
The club do owe it to those supporters to have every thing on the table.
If people feel it's wrong then they can express there disapproval to the club and hopefully next time it will be different.
Just feel so sorry for those who deserved a ticket and were perparted to go to Athens who got knowthing not even a clear explanation.