The renaming of the tube station is hilarious. They approached TfL, who quite rightly realised that this could lead to other companies trying to sleaze their way in. I understand they sometimes chance the name for 24 hours for charity or social initiatives, but that's about it. But they were given the option of maybe a 10 year deal as long as they paid for it, obviously realising what a big deal Spurs are in the area and the hope it leads ti more regeneration. The cheeky buggers then baulked at the price of almost 15mil, which given the fact that the TfL map is used commercially all over the world on everything from tea towels to butt plugs (probably..like 4d advertising you get the smell of london too) is actually a good deal for advertising rates. They then cheaped out and tried to pay for an escalator at one station because Levi can't help himself but to go to the wire for a deal and he hasn't been able to do that for a while cause they haven't signed any players.
To me it looks like there's going to be a huge stadium name deal (was rumours of Nike a few weeks ago, but that's probably just cause of the kit deal and making 2+2=5) and they still want the Tottenham Hotspur name used in conjunction with the area. Oh, it's probably definitely got nothing to do with the fact that Arsenal have a tube station named after them..