Are the club doing anything to encourage young lads and girls into the match.
You can now use adult/child in any part of the ground. The main stand side of the upper Annie is still reserved for adult/child, but if you can get adult/child you can pay the adult/child price in any part.
I haven't read anything official but it does seem to be a bit easier to get kids into the match at kids prices, so I assume the allocation isn't restricted, like it was previously, to half the upper Road End. I'm still waiting to see what happens if an adult season ticket holder transfers to a kid on their f&f list.
I think the days of kids going in by themselves are gone forever, unfortunately, but assume that'd apply to all clubs.