People blame the owners but they're only partly to blame. It's clear they know nothing about football and thus rely on employing people that they think are the best fit for whatever their vision is, then take a hands off role.
If, for example, I decide to buy a nightclub because I like the idea of going somewhere that plays the music I like, serve the drinks that I like, gets some good looking girls through the doors, and makes me money then I can either employ a nightclub manager with the knowledge and experience to run the place or I learn the ropes and do it myself. If it's the former, I won't care about what brand of prosecco the barman serves, how many watts the sound system is, and whether the bouncer is taller than 6ft 4in as long as the money's coming in.
And for the Glazers, the money's still coming in so Woodward is doing his job. Sure, he's not doing a great job but in this analogy, I haven't got a clue what the most popular brand of prosecco is, whether a laser light show will attract more punters, or whether the toilets need a refurb because it's the nightclub manager's job to sort all of that out. Woodward has been given that responsibility and he's fucking it up for them and they don't have a clue!