Demand isn't that high. People feel like the demand is higher than it is in reality because of the "loyalty" system. Stop tickets being passed on (i.e. you only get the credit if you scan into the stadium, and your photo is on your card), and you'll see the much more realistic demand show. How many games have any of you not been able to get a ticket for either online or via spares? I reckon there's only a hanful of games EVER that I've not been able to get tickets for as spares, and probably not once at Anfield. That shows the real demand. It's not as high as the system makes it appear.