Actually I understand his concept.
The problem I have is this.
Liverpool are competing against two clubs with infinite capital (Chelsea and City). And two Clubs with better underlying fundamentals (i.e. far more inherent revenues) (Man U and Arsenal) and each year you have to compete against them for CL. This being Liverpool's inherent philosophy.
So given that you have a massive competitive disadvantage against 4 players competing for 4 positions why would you choose to compete against them?
The problem he faces is that he can never turn the business cash flow positive? And given this the inherent value is negative. Ultimately all he has bought is a poison chalice.
The premis is wrong. He doesnt actually need to ever turn an operating profit because in theory in 20 years time he could sell to the next obramovitch or oil shiek that happens along, or, more much likely, to an international conglomeration of media interest who need "synergies" ie programming hours to fill television and tablet eyes. MLSE in toronto owns the Leafs, Raptors and Toronto FC and was just sold from a pension fund ownership (who wanted 10% annual returns they were having trouble reaching even though the hockey team is a cash cow) to a partnership of otherwise bitter rivals media Bell and Rogers, who between them control the phone, internet and cable markets in cnada. They paid over a Billion usd and the reason is they want the programming hours...leafs tv raptors tv, tfc tv,web sites etc etc. So the Profit to be madde on appreciation is not based directly on the team actually turning an day to day operating profit.
Secondly, We can compete becouse the financial fair play rules are set to come into effect and even if they are loosly enforced we have just about the biggest world wide fan base in existence becouse.....
" Aaaaaaaaaaaaaalllll the way from Vladimir Smicer, and thats! more ! like it from is-tan-bull!....
Sorry i just like to say that for no reason whatever every once in a while.
what i mean to say is we have a history you cant buy and only Real, Barca and those poufs down the road some are operating with the same scale of world wide support, and that can be leveraged into profits and tv eyeballs going forward. Once the new stadium is built, we will be easily able to compete with anyone in a small world, new media environment. If truthfully you can only put what you make back in to the team, we will be locked into the top 5 revenue producers world-wide more or less forever...a perfect scenario that greatly enhances the value of the club. top 10, anyway without a doubt.
So break even operations or cl qualification in year 2 not a deal breaker imo.