Topic: Deloitte Money League

[ScouserAtHeart]

Barcelona topped a list of the world’s most money-spinning football clubs for the first time in an annual league table that also outlined the shifting balance of power in London and the north-west.

The Catalan club overtook Real Madrid to become only the third to lead the 23rd Deloitte Football Money League as the world’s 20 biggest clubs generate record combined income of €9.3bn (£8bn) for the 2018-19 season.

Tottenham overtook Arsenal and Chelsea to become the most revenue-generating club in a London mini-league thanks in part to the broadcast revenue from a Champions League run that took them to the final.

The north London club achieved its highest ever position of eighth with revenues of €521m, just ahead of Chelsea on €513m, with Arsenal occupying 11th spot on €445.6m, down from ninth.

Deloitte said it expects Tottenham’s matchday revenue to soar past €117m (£100m) for the first time next year after a full term in the new 62,062 stadium, which the club occupied for less than half of the season covered in the report.

Manchester United finished in third with revenues of €711.5m but Deloitte said the traditional financial powerhouse of English football was at risk of losing its crown for the first time, to Abu Dhabi-owned Manchester City or even Liverpool.

City reported revenues of €610.5m, with Liverpool not far behind as England’s third most lucrative club on €604.7m.

Both north-west rivals could make up a shortfall of more than €100m because United have forecast a fall in revenues of up to £85m next year as a result of the club’s repeated failure to qualify for the Champions League.

Sam Boor, senior manager in the Sports Business Group at Deloitte, said shifting sands in English football proved that football clubs could not afford to miss out on European competition.

“The impact of participation and performance in Uefa club competitions on revenue is evident in London and the north-west, with the rise of Liverpool, Manchester City and Spurs driven by reaching the Champions League knockout stages.

“The relative decline of Arsenal is a direct result of not participating in the competition for a second consecutive season, a fate that may also befall Manchester United.”

The importance of European football was underscored by the fact that TV broadcast revenues make up 44% of clubs’ income on average. Transfer fees are not included in the calculations.

The report also showed the potential benefits of sound financial strategy, with Barcelona overtaking Real Madrid thanks to a new operating model. Barcelona became he first club to report revenues of €800m, which Deloitte said was thanks to a decision to bring merchandising and licensing activities in-house, taking better control of its globally-recognised brand.

The table also showed that football’s ability to generate cash shows no sign of slowing down, with the top 20 clubs forecast to break the €10bn revenue barrier some time in the next few years.

https://www.theguardian.com/football/2020/jan/14/barcelona-head-deloitte-money-league-for-first-time-as-top-clubs-rake-in-8bn

https://www2.deloitte.com/uk/en/pages/sports-business-group/articles/deloitte-football-money-league.html




EDIT: We're up to 4th in this one, just 45 million pounds behind the red mancs in 3rd

https://brandirectory.com/rankings/football/table

[ThePoolMan]

Another European Cup winning run this season together with the Premiership, and we should surpass City's revenues and seriously threaten United's domestic lead on top of the revenues table.

[newterp]

City’s revenues.....

[OkieRedman]

City’s revenues.....

I was thinking the same thing. What horse shit. How could a club make that much when they can not fill their stadium?

[free_at_last]

I was thinking the same thing. What horse shit. How could a club make that much when they can not fill their stadium?

Going by blue loon they are all nutters so each fan must buy replica kits for their 10 imaginary friends EVERY GAME.

[CraigDS]

It’s worth just ignoring both City’s and PSG’s revenue figures - they are complete pie in the sky.

[Passmaster Molby]

I was thinking the same thing. What horse shit. How could a club make that much when they can not fill their stadium?

That will be the exclusive £75mill per season sponsorship deal with an Abu Dhabi bank to sponsor their Ball Boys towels and the £50mill per season deal with an Abu Dhabi greengrocers who sponsor their stadium light switches. Seems legit, don't see the problem......

[ChaChaMooMoo]

The 3rd icon on the 2nd column near the red semi circle is named "Women's football" and is split into three parts with two parts being highlighted.
What do they stand for?

[CraigDS]

The 3rd icon on the 2nd column near the red semi circle is named "Women's football" and is split into three parts with two parts being highlighted.
What do they stand for?

One is if they have a different shirt sponsor (anywhere on the shirt) different to the men’s team. One is if the club has female representation on the board. The other is if they have a women’s team at all.

[Mister Flip Flop]

Oilchester's revenue figure is horseshit. They aren't a big club

[ChaChaMooMoo]

One is if they have a different shirt sponsor (anywhere on the shirt) different to the men’s team. One is if the club has female representation on the board. The other is if they have a women’s team at all.

Thanks mate. For Schalke 04, nothing is highlighted despite having a women's team. Two of them make sense - Shirt sponsor and representation at board level. The third one must be something else.

[CraigDS]

Thanks mate. For Schalke 04, nothing is highlighted despite having a women's team. Two of them make sense - Shirt sponsor and representation at board level. The third one must be something else.

Ah yeah it must be. I only had a quick look at the actual report and couldn’t see any explanation for them so took a best guess going by what was in the summary written at the start.

[T.Mills]

It’s worth just ignoring both City’s and PSG’s revenue figures - they are complete pie in the sky.

Thats the first thing i did when i looked at the table.

[meady1981]

Don’t worry, the FA are going to fix it so we’re top of the standings next year. The man from Deloitte is on record as saying they want a new winner every time.

[Lofty Ambitions]

Madness if we have closed the financial chasm to United come next year. Utter madness. Has to do with them underperforming but still.

[BaZ87]

Another European Cup winning run this season together with the Premiership, and we should surpass City's revenues and seriously threaten United's domestic lead on top of the revenues table.

Without winning the CL again it's highly unlikely that we'll overtake City. The difference between winning the PL and finishing 2nd in terms of prize money is very little and any commercial bonuses are likely to be a fair amount less than the bonuses we received for winning the CL last season (Nike pay £4m if we win the CL compared to £2m for winning the PL for example). This season is the first season of our renewed Standard Chartered deal, which alone is worth approx an extra £10m per season and I'm sure the club have added/increased a number of smaller commercial deals but it's difficult to see major growth there. City's commercial revenue on the other hand is likely to increase by at least £50m with this season being the first of their Puma deal and new training kit sponsor.

Winning the CL and how far Utd progress in the Europa will probably determine whether we overtake them this season too but with our Nike deal kicking in from next season and room for more and bigger commercial deals (a new training ground sponsor for example) on the back of winning the PL then it's very possible, if not likely that we'll have the highest turnover in the PL in the 20/21 season*.

*This assumes Utd don't qualify for the CL again and City don't sign another massive commercial deal with a UAE business of course.

[Raid]

United’s slide to mediocrity was going to catch up with them eventually. The Champions League is the biggest factor at the moment for us but the Nike deal and other sponsorships that are coming off the back of this success could finally level the playing field for good for us

[Lush is the best medicine...]

I was thinking the same thing. What horse shit. How could a club make that much when they can not fill their stadium?

they sell a fraction of the shirts as us and united yet have those emirate sponsors throwing the cash at them

[rebel23]

It’s worth just ignoring both City’s and PSG’s revenue figures - they are complete pie in the sky.

Will anything be done? We should complain...

[Fitzy.]

It’s worth just ignoring both City’s and PSG’s revenue figures - they are complete pie in the sky.

Yep.

The Liverpool figures reflect the exponential growth we've seen in all aspect of the commercial wing.

[bornandbRED]

They’re not pie in the sky. The circumstances surrounding the arrangement of the income may be dubious, but the revenue still exists for City & PSG.

These figures are from when Man Utd were in the CL. With the Nike deal incoming & inclusion of prize money in the next couple years it seems very possible that we may take the number one UK spot soon, which is incredible considering how far off we were. FSG have been fantastic owners both on and off the pitch.

[BaZ87]

They’re not pie in the sky. The circumstances surrounding the arrangement of the income may be dubious, but the revenue still exists for City & PSG.

Just to add to this. Although the bulk of City's commercial revenue has historically come from the UAE, their most recent deals with Puma and Marathonbet show that they are now able to attract big commercial deals from completely independent companies.

[Snail]

City reported revenues of €610.5m, with Liverpool not far behind as England’s third most lucrative club on €604.7m.

 

[Lycan]

In my eyes we're 5th because I believe PSG's & Man Citys to be false revenues.

[Original]

How can it be classed as revenue when its money that already belongs, in one way or another, to your owners, and nobody bats an eyelid

[FiSh77]

That will be the exclusive £75mill per season sponsorship deal with an Abu Dhabi bank to sponsor their Ball Boys towels and the £50mill per season deal with an Abu Dhabi greengrocers who sponsor their stadium light switches. Seems legit, don't see the problem......

Don't forget the £100m a season we pay them for the rent in their heads

[Lofty Ambitions]

Don't forget the £100m a season we pay them for the rent in their heads

Best investment ever! 

[Ravishing Rick Dude]

City and PSG are a joke. We're 5th realistically. Too bad Standard Chartered deal ends in three years, because I'm sure someone much bigger would like to have their name on our shirt.

[JackWard33]

Detail aside the most important thing about these numbers if we can compete globally on wages (more than transfer fees) and run the business responsibly

The reason we fell behind on the pitch was down to several things but having a wage bill at one stage close to half of Chelsea/United/City made it impossible to compete no matter how well we did everything else
It probably isn't talked about enough because its not a sexy subject but we've been able to keep our elite players for the first time in 20+ years because we can pay them like elite players

[ScouserAtHeart]

Wasn't that long ago we were always behind Arsenal and Chelsea in these things

[CraigDS]

They’re not pie in the sky. The circumstances surrounding the arrangement of the income may be dubious, but the revenue still exists for City & PSG.

They are pie in the sky because they are artificially inflated via companies connected to their respective owners.

This isn’t in doubt. They’ve both been done for it by UEFA and had the value of certain deals written down for when it comes to FFP calculations.

[ChaChaMooMoo]

I, for one, dont care on who is on the table other than a comparison that reflects how efficiently we have been managed, considering we were 1 hour away from administration and possible relegation to 2nd tier just 10 years ago. We have grown organically and we haven't let any of the money dopes touch us in any way shape or form. We are in a comfortable position to improve on those numbers and beat City and PSG.

[rojo para la vida]

What I'd give for a return to the days when you could pay on the turnstile, get in the ground early, sing a song about every player as they're warming up, while sipping an ale on the terraces and the managing director of the club was a local businessman.
For those who strive to be the biggest and the richest, be careful what you wish for, the money will hardly be going in your pocket, indeed it would probably cost you more per game to achieve your aim.
By some miracle we still feel like a real club, not a business, mainly thanks to a small, hardcore, mostly Scouse support who strive to do things the right and what is now the traditional way and a manager who is almost a super hero but it's all very precarious. A change of ownership and/or a different manager could put what we still have at risk.
Yeah it's a different time, a different era and to compete at the top we have to raise a certain amount of money, so I'll just be thankful for what we've got but I remain misty eyed for what we and indeed other fans have lost.

[clinical]

Those man city figures hahaha

#taintedfinances

[gazzalfc]

The Nike deal cannot be underestimated along with the improved TV deals for us. The club now know the matchday revenue is at its peak without further development of the Anfield road end. Ticket prices will be the next thing the club thinks about.

Of course Etihad airways will just write another big cheque to keep city where they are.

But next year when Man U arsenal and spurs fail to qualify to qualify for the CL then their accounts will start to hurt

Also should be pointed out that Liverpool were days away from administration prior to FSG getting involved. We have come so far in that time.

[JP-65]

Our CL income gets a big boost from finishing 2nd last season, in this years revenue.....and even bigger next year after we win the league.

The TV money is split: 40% 30% 20% 10%

[RedSince86]

In 2 years time our revenue will be be north of 600 million, the Nike deal kicking in, new training ground sponsor, and the added commercial partners we'll have with our current success. Anfield expansion on the horizon an added bonus in 3 years time, the financial turnaround under FSG is astounding.

[newterp]

VAR is finally helping Liverpool.

[Charlie Adams fried egg]

I think these results show what many of us have thought for years, which is that if we got our act together on and off the pitch we were capable of generating massive income. That we have done it without resorting to inflated sponsorships that the likes of City and PSG may  have done shows the potential this club has.

When Nike kicks in, things like potential sponsorship of the new training ground, our investment in digital, which Deloitte say will underpin new commercial deals there is further potential.

The purpose of it all though is that when we get players that show they can handle the expectations of playing for Liverpool and deliver on the pitch, we can pay them the going rate.

[bornandbRED]

They are pie in the sky because they are artificially inflated via companies connected to their respective owners.

This isn’t in doubt. They’ve both been done for it by UEFA and had the value of certain deals written down for when it comes to FFP calculations.

'Pie in the sky' suggests the numbers presented are wholly made up & they don't actually receive this revenue. These are audited figures and so we can say that the components of the revenue figure have been substantiated. Man City definitely receive this income, so it cannot be 'pie in the sky'. There is no technical issue with the accounts.

Questioning the means of obtaining this income is a separate conversation, although it would be difficult for any footballing regulatory authority to prevent them from signing sponsorship deals with companies whom they have a 'good business relationship' with.