McNulty may or may not have accidentally posted something on his personal Twitter, not the bbc website. Are all those posters I quoted representing their workplace on here?
From the BBC's guidance.
3. Guidance for everyone working for the BBC
a) Respect and Civility in Public Discourse
The BBC considers that civility in public discourse is a critically important principle along with impartiality and freedom of expression. This has been magnified by the advent of the social media age and the BBC considers it has a role to play in observing best practice for itself and setting an example for respectful behaviour. Therefore, the BBC expects everyone working for the BBC to behave professionally, treating others with respect and courtesy at all times. Everyone who works for the BBC should set an example for civilised public debate.
The following list of dos and don’ts – while not definitive - provide guidance on how the rules on respect and civility in public discourse will be interpreted:
Do treat others with respect, even in the face of abuse.
Don’t use offensive or aggressive language and DO conduct yourself with courtesy. Do take particular care when commenting on the issues that provoke the greatest debate.
Don’t attack individuals, even when you disagree with their views.
Do be careful with rebuttals – they can feed conflict.
Don’t criticise your colleagues in public. Respect the privacy of the workplace and the confidentiality of internal announcements.
Don’t be drawn into ill-tempered exchanges, or exchanges that will reflect badly on you, or the BBC.
Don’t promote law breaking.
b) Using Social Media: Best Practice
Below is advice for all those working at the BBC to consider when using social media:
Assume anything you say or post will be viewed critically.
Be aware that there is no difference between how a personal and an ‘official’ account is perceived on social media: disclaimers do not offer protection. If you know you’ve got something wrong, do correct it quickly and openly, generally by linking or referring to the original post rather than deleting it. Take account of the size, nature and makeup of private groups and the risk of more personal content being shared outside the group when posting.
Remember that your personal brand on social media is always secondary to your responsibility to the BBC.
Respect the confidentiality of internal meetings and discussions.
Do not post when your judgement may be impaired.
Never use your BBC status to seek personal gain, financial or otherwise.
Do not link to anything you haven’t read fully.
I look forward to your response to the bolded bits.