Knew about this a few weeks a go, but was sworn to secrecy.
Won't necessarily affect warrior deal, thoiugh I haven't heard if its been officially signed yet?
His greatest attribute is his inside knowledge of the biggest sports deals around. He has obv worked on the Man Utd deal, and at the other end...Everton (a story to be told there!!)
What's good about all this is the two pronged, but connected, approach.
Remember the debacle of post Istanbul marketing?? We should have cashed in (in pure marketing terms).
Now we are preparing for success, on and off the pitch. Kenny is being backed with players -- the club's brand is being backed with a top marketing team.
PS: I also know Mark Kleinman -- he doesn't post stuff unless he's sure. And has very good sources in the City.