I thought Nike would have been slightly better at mitigating this at the start of the season.
Nike have just given Liverpool an important boost as record kit sales recordedNike are due to release more shirts by the end of September, such is the demand for the new away shirt, which pays tribute to the cream kit of the 1996/97 season.
Liverpool’s new away kit is proving very popular with supporters.
So popular, in fact, that it’s now becoming scarce to find a men’s shirt anywhere, either online or in the shops.
And this is before the season has even kicked off.
The new away shirt, styled on Liverpool’s cream kit from the 1996/97 season, as sported by the likes of Robbie Fowler, Steve McManaman and Patrik Berger, has blown fans away, and record numbers went out to buy it.
It’s reported that Nike has been made aware of the situation and are planning to fully re-stock the shirts
before the end of September.This isn’t the first time it's happened to the club in recent years
https://www.liverpool.com/liverpool-fc-news/features/liverpool-nike-record-kit-sales-21307441