The argument for 4th is clearly CL and its a means to an end, more income, better ability to get players to join, ergo better team for the next season. Not quite as simple as that but you get the idea.
And of course, winning the cups, its what we all dream of, lifting the cup at Wembley.
The game has changed, sadly its economical now, and unless we start to accept this, rightly or wrongly, we will fall behind further.
These are the harsh realities of the game, I dont like it, not many do, but do we sink or swim ?
Interesting article in the Independant today, regarding the Shankly quotes in Melwood, and how its a complete contradiction to what Ayre and the club seem to be portraying.