Topic: New Kit thread

[Spezialo]

It'll be fine when you see the players wear the finished product a few times.

that's it.

who gives a fuck what the kit looks like (maybe ages 12 and under  ). we should worry about how we play in it.

[Keith Lard]

New balance made amazing kits imo.

Otherwise, just take the payday that makes the best commercial sense. Even Gola is becoming cool 😁

[paulrazor]

The new kit would look ok if it wasnt for all the yellow shite

Adidas, I am not that blown over by the news, people forget they brought us some shite kits too

The last season we had them that white away with blue wasnt a very Liverpool jersey and was a very lazy design. The home kit wasnt great either, it was awful to wear too, very heavy

[Paul JH]

I don't come into this thread anymore, but it never fails to amuse me like ...

Whatever we come up with some will love and some will hate. Can see where Nike are going with the new one, looks very retro (that badge background is horrendous though).

But Adidas also had some great ones and some terrible ones. Careful what you wish for, look at Man U's away kit. 

[paulrazor]

The united away white kit is not a bad design by any stretch

the green and white one is an eyesore though

And in recent years there were other bad ones, that white and black one, made the players look like zebras (rather than donkeys)

[Kopenhagen]

Well we will be getting more.

Nike don’t have a single top club now. Chelsea is their biggest name.. quite a loss

Surely you mean in the Premier League, because Nike sells loads of merch with Barcelona and PSG.

[In the Name of Klopp]

Yeah, Barca are the biggest earners, followed by their Spanish compatriots. Barca were threatening to leave Nike; I don't know if it matured into anything, or if they're staying put.

[TepidT2O]

Surely you mean in the Premier League, because Nike sells loads of merch with Barcelona and PSG.

Yes. Genuinely surprising how low their coverage will be in the PL after this

[Lynx the saucy mynx]

Any news on Adidas? Would love them back.

I’ve waited sooooo long for this. I was so disappointed when we went to Nike, and hoped it was a one time thing.

Glad it was 

[zero zero]

Looks even worse on the players

[Samie]

I am happy we're going back to Adidas.

[exiledintheUSA]

Trent doing the press, hopefully that means a new contract is close to agreement......

[btroom]

We're back to Adidas for 25-26 season.

Is this source reliable? they cut our yearly revenue from nike by half as its closer to £100m per year.  we earn far more than £50m mate 

[Mighty_Red]

Is this source reliable? they cut our yearly revenue from nike by half as its closer to £100m per year.  we earn far more than £50m mate 

I assume it means £50m plus the cut in royalties. Have to say I'm surprised that we'll be leaving Nike so soon considering we generally make long term partnerships (we were with NB for 8 years) but maybe they don't have thr money after splashing out on Germany.

In terms of the kits themselves, generally the Nike kits have looked awful when released but looked decent once the players are in them.

In terms of Adidas, Utds have been terrible but Arsenals have been good. The problem is that Adidas has one fantastic look but then they struggle to follow it up and end up messing it up. (think the great 06-08 & 08-10 kits then the piss poor 10-12 kit)

[Zlen]

That is early Warrior levels of toxic designer ego-trip jizzed onto a piece of fabric.

[CentenaryBoy]

I still think Umbro do the best kits. I'd love to see us wearing their stuff again, but sadly they're such a small player, they can't afford us these days.

[btroom]

I assume it means £50m plus the cut in royalties. Have to say I'm surprised that we'll be leaving Nike so soon considering we generally make long term partnerships (we were with NB for 8 years) but maybe they don't have thr money after splashing out on Germany.

Nike only pays Liverpool a base fee of £30m ($37m /€34.8m) per season, a relatively low sum for a top-tier kit deal, albeit Liverpool was thought to be attracted by the US sportswear giant’s marketing and distribution clout. In addition, royalty payments on net sales of replica sportswear are thought to push that annual figure beyond £50m per year.

Says base fee plus royalties takes it to £50m. we would have taken new balance £80m offer if that was the case

[Samie]

For us to be going back to Adidas means they offered us a sweetner that we liked.

[Raaphael]

I really don`t understand this love for Adidas. Why would anyone want three stripes on a Liverpool shirt? Our worst kits through have been Adidas kits in my opinion. Loaded with Adidas references. Personally I think a Liverpool kit should look like a 60s/70s kit as much as possible. Red with white collars, like this year`s kit. No chance we will get that with Adidas.

[lfc_col]

I still think Umbro do the best kits. I'd love to see us wearing their stuff again, but sadly they're such a small player, they can't afford us these days.

https://castore.com/blogs/press/castore-agrees-umbro-pro-team-sports-licence

[Mighty_Red]

Says base fee plus royalties takes it to £50m. we would have taken new balance £80m offer if that was the case

Think the report is nonsense, most articles estimated that we were making at least £80m a season from Nike (so £30m baisc plus around £50m in revenue sharing). The way it was contructed it would mean that Nike are also making tons out of it.

Doubt we would take less money now, the kits are flying out the door. Forget the LFC store for a second, just look at the mini stall outside the Main stand, selling shirts as if they were £10 scarves.

[lfc_col]

Think the report is nonsense, most articles estimated that we were making at least £80m a season from Nike (so £30m baisc plus around £50m in revenue sharing). The way it was contructed it would mean that Nike are also making tons out of it.

Doubt we would take less money now, the kits are flying out the door. Forget the LFC store for a second, just look at the mini stall outside the Main stand, selling shirts as if they were £10 scarves.

The timings right though if its true isn't next season the last season of the nike deal ?

[rocco]

Nike didn’t deliver Kylian Mbappé so we’re back to where it feels right @ ADIDAS

[Sarge]

Looks even worse on the players

That is fucking horrendous.

[Coolie High]

Horrible Americanised shite designed to follow the weird trend of rappers and general dickheads wearing PSG gear in recent years. Hope Adidas can at least deliver us with some smarter casual/training gear:

https://store.celticfc.com/products/adidas-celtic-originals-track-jacket?variant=47474392432955&utm_source=google&utm_medium=organic&utm_campaign=UK%20Google%20Feed&utm_content=adidas%20Celtic%20Originals%20Track%20Jacket&gad_source=1&gclid=CjwKCAjwuJ2xBhA3EiwAMVjkVAX6776YqdeXOzQG3KpC7bVrGMY7G_jivobtXEYGe54H4OoPvIW9jBoCutIQAvD_BwE

Weird complaints.

[fridgepants]

Especially with the FIFA World Club Club gold patch in the centre.

It's only eclipsed by Ali's one-off grey alloy kit from the Barcelona home. NB missed a trick not releasing that. Original sold at charity auction for over £2k.

https://www.charitystars.com/product/alisson-becker-s-liverpool-2019-match-shirt-vs-barcelona

that is SO NICE.

[fridgepants]

Surely you mean in the Premier League, because Nike sells loads of merch with Barcelona and PSG.

There's a PSG dedicated store on Oxford Street, you know, the one in London that's now 90% American Candy Stores selling 'not for resale' multipack Feasts for £3 to clueless tourists. There must be enough profit in it to open a store in an expensive street in a different city, especially with a massive JD Sports right over the road.

[Cafe De Paris]

Great news if true we’re switching back to Adidas. Feels more European whereas Nike is American.

[fridgepants]

Trent doing the press, hopefully that means a new contract is close to agreement......

That looks like a mock-up to me - look at how the sponsor logo sits over his belly, as though he has a little paunch.

[David in Edinburgh]

Nike are awful. They try far too hard to be arty farty.

[flyingcod]

I hope the suits demanded "It's the trefoil badge or nothing." 

Edit: it is actually on Utd's 3rd kit next season, allegedly. 

Edit 2: https://www.footyheadlines.com/2023/09/what-if-adidas-supplied-liverpool-again.html

I like the home kit Dom is wearing.

fc

[drmick]

Adidas and Utd deal runs through to 2035 (unless Jimbo terminates early). It will be weird seeing the two teams both wear Adidas concurrently.

[StevoHimself]

Slightly conflicted as someone who was quite keen to get Nike in. I think most of their output has been fine to quite good. 21/22 away might be my favourite away shirt ever. I like this year's home too. But there's enough "just fine" ones that mean you couldn't really deny Adidas coming in and having a crack themselves.

[Mighty_Red]

Adidas and Utd deal runs through to 2035 (unless Jimbo terminates early). It will be weird seeing the two teams both wear Adidas concurrently.

We won quite a bit the last time both wore Adidas so it I guess it could be a good thing.

[Statto Red]

Adidas and Utd deal runs through to 2035 (unless Jimbo terminates early). It will be weird seeing the two teams both wear Adidas concurrently.

Like between 85 & 92 when adidas made both ours & United kits.

[Raaphael]

Nike are way cleaner/better design wise than Adidas and also way better quality.

Can I ask, why do you want to have three stripes on a Liverpool kit?

It`s like with the current Italy adidas kit. Doesn`t look like a traditional Italy kit whatsoever. Adidas makes Adidas kits, not team kits. Way too much about the brand.

[drmick]

Like between 85 & 92 when adidas made both ours & United kits.

Is that meant to be a rebuttal to my post, or just pointing out the last time it happened?

[stewy17]

Apparently the shit shield has been removed last minute. Not sure how feasible that is with production etc…



From here: https://x.com/esvaphane/status/1782848030959428004?s=46

[JasonF]

Apparently the shit shield has been removed last minute. Not sure how feasible that is with production etc…



From here: https://x.com/esvaphane/status/1782848030959428004?s=46

It's still needlessly busy and with a shit collar but if they've fixed that monstrosity of a badge then all is forgiven. Take what you can get. I'm sceptical though, as you say it's very late in the day for such a change.

[rossipersempre]

It's still needlessly busy and with a shit collar but if they've fixed that monstrosity of a badge then all is forgiven. Take what you can get. I'm sceptical though, as you say it's very late in the day for such a change.

More likely that pic without it is from the stadium/fan replica shirt and the embossed YNWA badge is for the player/pro version.