Media training for players. Understandably, there was a lot of noise around the Lionesses victory over the weekend. They interviewed loads on 5-live in the 24 hours afterwards and all I heard was "process, process, journey, process, journey, journey, process, journey, journey, process." They're all trained to say the same thing and it's just noise.
I totally get the media training. It's needed because of what the media do, which is irritating.
I remember enjoying post match interviews in the 90's on 'The Match'. If Kenny had substituded Barnes off because he was having a poor match, everyone has a poor match, he could say that and there'd be no fall out at all. The player would probably agree, or disagree but say that that's the gaffers call. Do that nowadays and the media will quickly turn it into "Barnes and Dalglish post match spat" or something more headline making.
It's got so bad that even fans now think a manager shouldn't say anything like that in public, like that is normal. So post match interviews are just boring rehearsed lines, no matter what happened on the pitch.
I loathe the media so much.