I don't want to dispute your figures because I don't know for sure, but the latest company accounts issued by Arsenal state that they receive only £3m per year for the stadium naming rights. I've heard of selling the family silver, but this sounds more like selling the family cardboard to me............
@ eAyeAddio, your right, since I posted that in march I've seen In the June edition of World Soccer
that the Arsenal deal is in fact £100 million over 15 years, including the 8yr shirt sponsorship.
to be honest You've quoted me slightly out of context there mate, you left out the part where I point out that shirt sponsorship is included in the Arsenal deal, making the stadium sponsorship worth even less. The figures were wrong, this part you quoted was'nt though:
£10 million a year is what i'd hope is the minimum we ask for our New Stadium. A ten year deal for £100 million whether its a single sponsor or split between several partner companies.
As Ive said on this thread and others, I would not want to see us sign any combined shirt/stadium sponsorship deal like Arsenal. Both should be treated as seperate revenue streams and negotiated seperatley. My preference would be for the Stadium to be named Anfield (frankly it would be marketing suicide to not continue with the Holy name), and for any stadium sponsorship to be split between maybe 5-6 Anfield partners. High profile companies that would benefit from their name being associated with the World famous name Anfield. Perhaps give them exclusive advertising within the Stadium, only their names on the inevitable electronic advertising boards and within the Club Media .tv, LFCTV, programme, magazine.
As a thought experiment let's just say we had 5 of these Anfield Partners each paying a minimum of £3 million a year over a 10 year deal = £150 million over 10 years= quite a wedge of the New stadium cost paid off and our home is called Anfield.
If they each paid £5 million a year for 10 years its £250 million.
Then a seperate shirt sponsorship deal with a different company. For this one i recon a club of our stature and global fanbase should look for a minimum of £10 million a year.
Maybe im way off on the kind of deals we could attract and their value, i'm no good with the finance stuff, maybe Tim would like to comment if the above scenario is realistic.
Anyway, My point stands, the Dubains got value for money from their side of the deal, in my opinion the Arse had their pants pulled down, since Its apparently an even worse deal than I first thought. I would hope that whomever owns us can negotiate a far more impressive deal than Arsenal's , our History, Tradition, until recently Our excellent public image as a modest, community club and global fanbase makes me think its not so unrealistic
They get £3m a year for 15 years for stadium sponsorship and £6.875m per year for 8 years for shirt sponsorship.
That's an even more shite deal than I'd thought Tim mate. Thats £100 million combined as reported in World Soccer ?
£45 million over 15 years for Stadium sponsorship. @ £3m per annum Shite to be honest, No ?
£55 million over 8 years for Shirt sponsorship @ £6.875m per annum. Worse than our deal with Carlsberg ? Is that even Possible ?
At the time I'm sure I read that that the deal with Emirates was £150 million, but you've obviously seen their club accounts and as I said I've since seen the 100mil in World Soccer.
