As well as using the scapegoat scenario - see Brands after we beat them, then Rafa - they also use the sympathy card.
A couple of years ago, when they were having similar problems, rumours were circulating that Boys iPen Bill had a serious medical condition and scrutiny ceased.
Before Xmas they put out a story that Little Miss Dynamite was actively seeking another role - because the wicked fans were asking awkward questions about her capability - the inference being that a good woman, doing her best, was being targeted unfairly. The truth being that she is just not up to the job of running a football club.
The club seem to play their fans like a fiddle. Mind you, the fanbase makes that so very, very easy.
It's a weird mix across the park, where the club itself is bad for the fanbase, and the fanbase is just as bad for the club.
They say you get what you deserve eventually, so maybe that's what's currently coming to pass.