On the radio version of the advert he genuinely starts it with 'Hey I'm Winston Wolfe' which just hammers home the utter desperation of Keitel's participation, as it makes it so obvious that nobody would know what was going on without frontloading the character's name
Remember the old ones as well where the concept was that you were supposed to sympathise with a landlord not getting their rent on time, as opposed to the poor bastards who have presumably hit a financial rough patch and face being evicted.