They just need decent pundits, whoever is picking the likes of Shearer, Richards, Murphy, Jenas etc is destroying them
There are decent pundits out there.
Other broadcasters fall at the same step though, let's be honest, Carragher, Neville, Owen etc
At least Souness, Keane etc are entertaining and controversial (whether you agree with them or not), the BBC pundits are tired, lazy and boring.