This actually proves why UEFA are right to have the ballot.
Morally Im not saying its right but they have a European final and have to sell 35-40k tickets apart from the English and the Germans no one else will travel to the Europa final in big numbers.
So do UEFA hope that a club with big travelling support gets to the final - [probably 1 in 5/7 years or do they do the ballot before Quarters when loads of teams are still in and therefore have the demand to help sell out the tickets.
There is no way they would be able to sell the tickets to the neutrals at the last minute (after the semi finals) as travel and accomadation costs will make the experience unfeasable for the neutral.
The only way around this is to get all teams in the tournament to underwrite the purchase of 20,000 tickets for the final if they get there which is just not going to happen.
or do they go back to the old days of a 2 legged final which kinda spoils the final experience