A variation on 'shrinkflation' is becoming more normalised.
I got a pack of Fosters lager and it tasted different. Put it down to having a persistent cold these past few weeks but then noticed they've watered it down to 3.7%. They seem to have tried to mask the weaker taste by increasing the hops, and it tastes bad. Like, Carling bad. Totally lost that pleasant slight sweetness (the sort that the milder-tasting Spanish/Mexican lagers like Estrella or Corona have).
It's been a tactic of Carlsberg for years (they re-launch at 4%, then a year or so later, begin to water it down and water it down until it gets to 3.4% pisswater... then they relaunch). But Fosters has always been 4%, since it launched here in the 80's.
And there's also now wine.
Hardy's have watered their reds down now. All Hardy's Stamp and Hardy's VR are watered down to 11% (both from 13%). McGuigan have similarly watered down the 'Bin-' series to 11%, and their Black Label to 12.5%. I've noticed some of Aldi's cheaper glugging wines (their 'Grapevine' brand) also dropping from 13% to 11%.
I'd rather smaller bottles, than ruining the taste of the wine into a watered-down mess.