Holy shit. Some don't half get upset at things that don't matter one bit. Don't like it, don't buy one. Nobody is forcing it on you.
The thing is we follow a sport. That is what it should be about the Football. Not cynical millionaires and billionaires using every single opportunity they can to take as much money out of the pocket of the fans as they can.
FSG have to pay for a walkway anyway. So why not have a system where you nominate fans who have made an outstanding contribution to the club. Why not remember the 96. Instead it is just being used as yet another revenue stream.
If it was an isolated cash grab then fair enough but it isn't. The owners try and portray a sense of togetherness and harp on about how great the fans are and how unique the atmosphere is. Well if that is true and they want unity and want to chat shit about LFC being a family club then how about treating the fans as a family and not a ATM at every opportunity.
If you do a job or a foreigner for a family member then it's mates rates or a freebee, you help out the people who help and support you. Football owners don't see it like that. For them they spin it on it's head and use loyalty as a weapon. Instead of loyalty meaning you get a good deal it means you get screwed because they know you will make the decision with your heart rather than your head.
Without this scheme they would have to pay for a walkway, so the cost of each slab should really be the cost of the slab minus how much it would cost FSG to install a blank standard paving slab. Instead they are just cashing in on the sentimentality of the fans.