I said it earlier on, their fanbase is a huge millstone that keeps that club down. Nothing will ever change there until there is a huge change in attitude and an acceptance of were their real standing is in the world of football.
I've said the same on a number of occasions. Their fanbase really has become a toxic millstone around the neck of that club. The club don't help matters though. They appear to have the same petty, jealous and small-minded attitude the fans have. The whole set-up seems so insular and inward looking.
The fans seem to have no perspective on their true standing in the game these days and they hold such outrageous expectations that no manager could live up to. They hype up every new manager, every new player, the new owner and expect them to work miracles, then they slaughter them when they can't live up to their ridiculous expectations. They never learn, and they set themselves up for a fall every single time.
Much of this is driven by them being neighbours with LFC. They are light years behind us but expect to be at least on par with us. Anything less simply torments them. You see this in the sheer bitterness, hatred and jealousy that oozes out of most of them these days. They've got so caught up in trying to match us that they've lost sight of everything else.
Their whole club needs a massive change in attitude and strategy. The fanbase need to wake up and accept their true status in the game rather than wallow in denial and revel in delusion. Only then will they gain perspective and adjust their expectations accordingly. Maybe then they will give managers and players some time, patience and genuine support rather than slaughter them because they cannot live up to their insane expectation levels, turning their ground into a toxic cesspit in the process.
The whole mindset at that club is fucked.