It has nothing to do with FFP. We are being run like a business, and being run well. We as fans want to win titles every season, of course. FSG, on the other hand, are building a club that will be competitive with Man City, Chelsea and Newcastle for the next 20 years. In case you have missed it, Man Utd and Arsenal have already lost that battle, and only 20 years ago they were the members of the Big 3 with LFC ...
You hear this all the time about being run like a business but businesses are run in different ways depending on where they are.
For instance, if they are trying to grow they may need to take on a measured amount of debt to fund that expansion because their current revenues don't support that.
I would argue that is the phase we are in now. We have a number of cracking players and with a moderate amount of investment we would stay very competitive for the next 3 or 4 years at least, maintain our humongous fanbase and just as importantly attract new sponsors while keeping our existing ones. That will then position us that we are truly self sustainable.
Sure City can invest and so can Chelsea and Man City but with our manager and recruitment staff and our current team we can still outstrip them. Players want to come here, that is massive.
I would argue if we don't invest I don't see us being competitive in 20 years or 5 or 10 for that matter. Our performance on the pitch will drop, our sponsors will lose interest, the best players won't want to come here and then we just cannot compete because even our long term business model will be screwed.
On here, it's seems to treated as any debt is bad. I agree that if the debt is not manageable and prevents you competing. But no debt? Based on what that will mean long term?
Again, not asking for £100m just consistent modest investment, that is what we need in the next 3 to 4 years.
It would be interesting to know how much the value of the club has risen since Summer 18 when we had made all our big transfers. Does it outstrip the expenditure?
