Where did he say that?
“If you consider the redevelopment of Anfield Road from a purely general admission perspective, building, say, 6,000 extra seats to take the capacity up to 60,000 would cost somewhere between £60m and £70m. At £12,000 to £13,000 per seat, it would take approximately 15 years to pay back, which is not a smart investment for the business. Therefore the club needs to find a rounded solution that’s in the best interests of the football club.”
However, as with the main stand, the club has to find the right economic model, and only then will it be the right time to move forward.”
The above are direct quotes from Ian ayre from October 2016.
Like I said they are in no rush to do this and I suspect,given them quotes, that they don't really wanna do it.
He says £65m like its £600m! The amount they've made through the increased value in club means this shouldn't be a problem (this increased value wouldn't have happened without the fans). They'll be getting £4.5m back every year through ticket sales alone.
We will be spending that much on one player alone soon!