Topic: Main stand naming rights

[owens_2k]

I thought we should have a thread where we can discuss the naming rights for the main stand.

Now its clearly going to happen, and I've seen people discussing the "Liverpool Football Club" sign that may possibly be erected, but surely any sponsors investing money into naming rights will want their name up in lights.

Will we see "The <insert brand name> Main stand" in the Liverpool Skyline in future?

Some related reading:
http://www.liverpoolecho.co.uk/sport/liverpool-fc-hold-talks-interested-9726646 25th July 2015

http://www.liverpoolecho.co.uk/sport/football/football-news/liverpool-fc-confirm-seek-naming-8724360 26th Feb 2015

http://www.theguardian.com/football/2014/oct/13/liverpool-anfield-naming-rights-main-stand 13th October 2014

[CraigDS]

I'd be amazed if they got permission for a branded sign of that size and position, where as a club sign is more likely. So that's probably the reason for going with the clubs name.

[Rome-77]

if they get the Main stand naming rights sorted . i presume this will be additional money
because the stand as been already fully costed, as people keep telling me.
so i have some ideas where the additional money could go.
guaranty the additional seats in the anfield rd stand, start date 2017 season.
or reduce kop ticket to £30. 
what do you reckon lads     
     

[Anfield89]

Whoever gets the naming rights I'd assume that  name with be somewhere inside rather than on the outside of the stand.

[CraigDS]

Whoever gets the naming rights I'd assume that  name with be somewhere inside rather than on the outside of the stand.

Will definitely be on the outside somewhere.

[CraigDS]

if they get the Main stand naming rights sorted . i presume this will be additional money
because the stand as been already fully costed, as people keep telling me.
so i have some ideas where the additional money could go.
guaranty the additional seats in the anfield rd stand, start date 2017 season.
or reduce kop ticket to £30. 
what do you reckon lads     

How do you know the sponsorship wasnt included into the original figures?

[Anfield89]

if they get the Main stand naming rights sorted . i presume this will be additional money
because the stand as been already fully costed, as people keep telling me.
so i have some ideas where the additional money could go.
guaranty the additional seats in the anfield rd stand, start date 2017 season.
or reduce kop ticket to £30. 
what do you reckon lads     
   

For arguments sake because I don't think you have given this much thought, lets just the sponsorship will be extra money and they made Kop tickets £30. Then they woul also have to reduce the season ticket prices and reduce the price of tickets in other stands because they couldn't justify th huge gap in price (Upto £28) for someone watching the exact same match just with a different view.

[Rome-77]

How do you know the sponsorship wasnt included into the original figures?

how could it be with no figure or deal yet agreed.

[CraigDS]

how could it be with no figure or deal yet agreed.

The amount of tickets they'd sell for the corps and the GA (at the prices they set) wasn't agreed before construction either...

They'd of had an idea in mind what was both possible and desired for a naming sponsor. This isn't something they've just decided upon now, they'll of been working on it for a long while before deciding to build the stand.

[Mr Mingebag Squid]

I don't think that's true at all - I think all of us fans would love the club to go "you know what, that big new TV deal, fuck it - lets use it to make tickets on a fiver"

Sometimes though, you need to take a step back and look at the impact of building a winning team. Where does the transfer fund come from? Where does the wage pool come from? The club's majority of funding comes from the fans - from ticket sales, from merchandise sales and unfortunately, if we want the club to compete on the field, we need to generate funds via tickets.

So what do you want? Cheap seats and watch the team week in week out with players like Konchesky and Poulsen? Or a half decent competitive team? Can't have both.

Now selling off the naming rights to the stand could go towards reducing ticket prices - but would they sell it for enough to make a difference?

[Anfield89]

Will definitely be on the outside somewhere.

May well be but its not definite. There are loads of stands in this league and going down through the leagues that are sponsored/named that only get advertised inside the ground.

[Rome-77]

I don't think that's true at all - I think all of us fans would love the club to go "you know what, that big new TV deal, fuck it - lets use it to make tickets on a fiver"

Sometimes though, you need to take a step back and look at the impact of building a winning team. Where does the transfer fund come from? Where does the wage pool come from? The club's majority of funding comes from the fans - from ticket sales, from merchandise sales and unfortunately, if we want the club to compete on the field, we need to generate funds via tickets.

So what do you want? Cheap seats and watch the team week in week out with players like Konchesky and Poulsen? Or a half decent competitive team? Can't have both.

Now selling off the naming rights to the stand could go towards reducing ticket prices - but would they sell it for enough to make a difference?

Jesus what chance as our campaign got with fans like you your totally brainwashed
lets increase the ticket price and follow your logic through,

did watch the champions league final when  Borussia Dortmund and Bayern Munich walked out on to Wembley 
with a average season ticket price of £ 170 [with free public transport for a year].

get a grip and make a stand

[TepidT2O]

The Canestan main stand....


Would seem appropriate...

[sminp]

"The amount of tickets they'd sell for the corps and the GA (at the prices they set) wasn't agreed before construction either..."

 it deffo was, to the nearest penny, 

 

It's highly unlikely that it was actually. Like Craig says they'll have had a good idea what they were planning to charge but it won't have been set in stone, a lot changes in 2+ years. They'll have also factored in an amount they were confident of getting for sponsorship although they'll aim to get an even higher amount for this.

[Mr Mingebag Squid]

Jesus what chance as our campaign got with fans like you your totally brainwashed
lets increase the ticket price and follow your logic through,

did watch the champions league final when  Borussia Dortmund and Bayern Munich walked out on to Wembley 
with a average season ticket price of £ 170 [with free public transport for a year].

get a grip and make a stand

Ok - nice reasoned argument there.

I would love it for there to be cheap tickets - I can't afford or justify getting to a game these days. On the flip side though, I want to see us successful. We will not be successful without investment in the playing squad - where will that investment come from? Tv money yes, but in the day and age where transfer costs are increasing and wages etc then money needs to come from somewhere else - and unfortunately that will be us, the fans.

I get it, you don't like this - I don't like it, but that's modern football for you.

What's the alternative though? Give me some cold hard figures to backup your point - give me a campaign to get behind rather than calling up brainwashed idiots.

And comparing us to Germany - that's them in their country - they work differently to us and in all likelihood, we'll never match Germany for ticket prices. It's pointless cry arsing about it.

[ScottScott]

if they get the Main stand naming rights sorted . i presume this will be additional money
because the stand as been already fully costed, as people keep telling me.
so i have some ideas where the additional money could go.
guaranty the additional seats in the anfield rd stand, start date 2017 season.
or reduce kop ticket to £30. 
what do you reckon lads     
   

Can I ask you a question? You come into pretty much every thread with the same arguments and argue with posters about ticket prices and claim that you're the only one who wants cheaper seats but...

What are you actually doing to make the changes you preach?

[CraigDS]

May well be but its not definite. There are loads of stands in this league and going down through the leagues that are sponsored/named that only get advertised inside the ground.

Possible of course, I mean anything is really, but I doubt a brand is willing to pay the sort of money we'll be wanting unless their branding gains maximum exposure. This means it being on the outside where it will be filmed and pictured on a constant basis rather than hidden away inside.

[Rome-77]

Genuinely made my day 

Anyway, with regards to naming rights if it brings money into the club or makes the cost of redevelopment cheaper then surely it's a win-win? Unless it's being put on 50ft high letters at the top of the stand that can be seen from town it'll be sound

I would like to see us name a stand after Kenny or someone though

ha ha brilliant is he going to pay for it,

[CraigDS]

Right, this is going off course again.

Do you have anything constructive to add about the naming rights?

[Titi Camara]

You may say that, I couldn't possibly comment

[Twelfth Man]

The "Arab tyrant slave owner" Main Stand? If it is Emirates or some other fucked up Gulf company, I hope the fans kick up a right fuss.

[pw1008]

I can't see anyone wanting to pay a lot of money to having the naming rights to a stand. I could understand a stadium name but who is ever going to call the main stand the Carlsberg stand or whatever?

Sounds to me they are more likely to give a % of the club for any fee received.

[CraigDS]

I can't see anyone wanting to pay a lot of money to having the naming rights to a stand. I could understand a stadium name but who is ever going to call the main stand the Carlsberg stand or whatever?

Everything has a value. It may only be relatively small, but then we've got 'partners' currently paying many millions each season to be called our 'official coffee supplier'.

Even if it's only £3m a season over 10 years (personally think that would be on the low side, but that's just guessing) then that's still potentially over 20% of the construction costs. If you can front load it like Arsenal did with O2 then even better.

Sounds to me they are more likely to give a % of the club for any fee received.

Then they aren't really selling a sponsorship but part of the club.

I could see there being a situation where brining a brand partner in as a small minority owner can have its benefits, but the figures involved would no doubt dwarf that of a new Main Stand sponsor.

[Titi Camara]

The "Arab tyrant slave owner" Main Stand? If it is Emirates or some other fucked up Gulf company, I hope the fans kick up a right fuss.

I'd prefer the "I obtained all my wealth by stealing my countries natural resources whilst millions starve" stand...although I suppose it's not very catchy

[jason67]

Yes, they knew/know the prices but how could they possibly know if they'd all sell at those prices until they actually put them on sale?

Really? Do you honestly believe that they would put the tickets on sale and cross their fingers hoping that they will sell?

[CraigDS]

Really? Do you honestly believe that they would put the tickets on sale and cross their fingers hoping that they will sell?

Of course they carried out countless amounts of market research, however up until the point they go on sale and are purchased for the prices they set them at the numbers are nothing more than theoretical.

My point is they'd of carried out the exact same amount of market research on the demand for and expected value of naming rights. Enough to count it in the financial workings as much as they have the ticket income.

[Anfield89]

Really? Do you honestly believe that they would put the tickets on sale and cross their fingers hoping that they will sell?

Worst case scenario they could fill them with season tickets.

[jason67]

Of course they carried out countless amounts of market research, however up until the point they go on sale and are purchased for the prices they set them at the numbers are nothing more than theoretical.

Come on, do you think that they have spent all this money on a new stand to have empty seats? You/I/they know full well that every seat will be sold, otherwise they wouldn't have started building it.

[Ronnie1932]

The "Arab tyrant slave owner" Main Stand? If it is Emirates or some other fucked up Gulf company, I hope the fans kick up a right fuss.

You're going to be dissapointed.

[John C]

The "Arab tyrant slave owner" Main Stand? If it is Emirates or some other fucked up Gulf company, I hope the fans kick up a right fuss.

Whatever it becomes or whoever names it, I'm interested in who you think the "fans" are mate. Despite the institution that Anfield is, it's populated by manly people that don't give a fuck (to the rage of kiNky). The dormant aggression reacts accordingly, otherwise they go for a pint, watch the match and go for another pint. Many others with less dormant aggression are in and out with stuff to do. A few are often more vociferous but are also less frequent. So who will kick up a right fuss..... ah..... I've just realised. I know exactly who will mate - its the fuckwits on Twitter that for some unfathomable reason people actually take serious.

Of course there is probably a "red line" (where the fuck did that come from because at passport control it's yellow) of something like Coke which would have to sufficiently fund the club to bring back Suarez (heart/love emoji) and his off-spring for a hundred years to be acceptable, but where we are now with football and a 100K-a-week contract being menial we'll all effectively accept anything.

I'm not supporting it, like house prices, I'd love the football bubble to obliterate.

[Twelfth Man]

Whatever it becomes or whoever names it, I'm interested in who you think the "fans" are mate. Despite the institution that Anfield is, it's populated by manly people that don't give a fuck (to the rage of kiNky). The dormant aggression reacts accordingly, otherwise they go for a pint, watch the match and go for another pint. Many others with less dormant aggression are in and out with stuff to do. A few are often more vociferous but are also less frequent. So who will kick up a right fuss..... ah..... I've just realised. I know exactly who will mate - its the fuckwits on Twitter that for some unfathomable reason people actually take serious.

Of course there is probably a "red line" (where the fuck did that come from because at passport control it's yellow) of something like Coke which would have to sufficiently fund the club to bring back Suarez (heart/love emoji) and his off-spring for a hundred years to be acceptable, but where we are now with football and a 100K-a-week contract being menial we'll all effectively accept anything.

I'm not supporting it, like house prices, I'd love the football bubble to obliterate.

It's a fair point. I'm just militant like that. And I'm losing friends fast for it (not actually losing, just, don't ever talk football with me sort of thing). As my Colombian Chelsea supporting friend says 'You're mad', I guess I am. I can't see Liverpool just as entertainment as he sees Chelsea. It's more than that. There is a political aspect to it. Once that goes, there's not much left. I have my line in the sand. I'll stick to it.

[afc tukrish]

Whatever it becomes or whoever names it, I'm interested in who you think the "fans" are mate. Despite the institution that Anfield is, it's populated by manly people that don't give a fuck (to the rage of kiNky). The dormant aggression reacts accordingly, otherwise they go for a pint, watch the match and go for another pint. Many others with less dormant aggression are in and out with stuff to do. A few are often more vociferous but are also less frequent. So who will kick up a right fuss..... ah..... I've just realised. I know exactly who will mate - its the fuckwits on Twitter that for some unfathomable reason people actually take serious.

Of course there is probably a "red line" (where the fuck did that come from because at passport control it's yellow) of something like Coke which would have to sufficiently fund the club to bring back Suarez (heart/love emoji) and his off-spring for a hundred years to be acceptable, but where we are now with football and a 100K-a-week contract being menial we'll all effectively accept anything.

I'm not supporting it, like house prices, I'd love the football bubble to obliterate.

Isn't dormant aggression a contradiction in terms?

On the other hand, the Oxymoron Stand does ring the bell in a weirdly apropos manner...

[Big Red Richie]

Will definitely be on the outside somewhere.

I can quite reasonably see them keeping the main front elevation for a big massive 'Liverpool Football Club', sign, so the world and his wife can see it from far and wide.

I would suspect that the end elevations would have a smaller, yet still quite prominent stand name attached.

Anyone who potentially sponsors the stand, is going to want some prominent exposure, other than just printed in the programme, or on the tickets etc.

.......unless, that is, it's expressly specified that they won't have their name on the outside, which in itself means we could probably only charge a lesser figure for the naming rights.

[Michel]

Nivea Main Stand?

[CraigDS]

I can quite reasonably see them keeping the main front elevation for a big massive 'Liverpool Football Club', sign, so the world and his wife can see it from far and wide.

I would suspect that the end elevations would have a smaller, yet still quite prominent stand name attached.

Anyone who potentially sponsors the stand, is going to want some prominent exposure, other than just printed in the programme, or on the tickets etc.

.......unless, that is, it's expressly specified that they won't have their name on the outside, which in itself means we could probably only charge a lesser figure for the naming rights.

Exactly how I see it mate.

I doubt the council would give permission for a massive branded sign on top anyway, but even so I'd expect them to put the club name there over it anyway.

[Nessy76]

Exactly how I see it mate.

I doubt the council would give permission for a massive branded sign on top anyway, but even so I'd expect them to put the club name there over it anyway.

I think the council would be fine with it, make the skyline more like Shanghai or somewhere with a fuck off massive Coca-Cola logo shining into the night sky like the bat signal of fizzy pop.

The blues might take the piss but if it means we can double Ibe's wages when Real Madrid come sniffing around him next summer, who gives a fuck?

[CraigDS]

I think the council would be fine with it, make the skyline more like Shanghai or somewhere with a fuck off massive Coca-Cola logo shining into the night sky like the bat signal of fizzy pop.

The blues might take the piss but if it means we can double Ibe's wages when Real Madrid come sniffing around him next summer, who gives a fuck?

Councils tend to be pretty petty about signs like that.

They may well allow it, but it's a residential area in the most part so I'd be surprised. Be a little different if it was in the centre maybe.

Anyway, probably a pointless road to go down until we find out what the plans are for naming rights.

[Nessy76]

Councils tend to be pretty petty about signs like that.

They may well allow it, but it's a residential area in the most part so I'd be surprised. Be a little different if it was in the centre maybe.

Anyway, probably a pointless road to go down until we find out what the plans are for naming rights.

Yes, although if it's going to sit on top of that stantion thing it's not going to be visible in the immediate neighbourhood anyway.

[CraigDS]

Yes, although if it's going to sit on top of that stantion thing it's not going to be visible in the immediate neighbourhood anyway.

I hope it's very visible with, say, a few hundred metres though 

[Nessy76]

I hope it's very visible with, say, a few hundred metres though 

Maybe RAWK could sponsor it under the name SuckOnThisToffeeNosePricks...