Have no idea whether he is the right choice or not, will be watching this coming summer with interest.
What i would like from a CEO is transparency with the supporters - the truth. No more PR bullshit, that players don't want to come because we aren't in London (even though nothing stops the Manchester clubs buying top talent), players won't come because we aren't in Champions League (even though once again nothing stops Chelsea, United, and others buying top talent when they aren't in it). Honest, not treating the fans like bloody idiots. None of this 'we can buy the best talent in the world' to supporters, when the actual philosophy is something else.
Secondly, and fundamentally i want the CEO to be in tune with the manager - harmony with the manager, singing from the same hym sheet. Even though it's FSG paying his wages and ultimately in control of his destiny, for him to be a success he has to support Klopp in what he wants. An overall budget worked out, full honesty with Klopp and get the talent Klopp wants. Not mess Klopp around and try to spin him with excuses. Not be a slave to FSG and save the club money at the expense of on field talent. Nothing but honesty with Klopp. If Klopp fails and you've given him your full support then it's on his head.
Case in scenario Klopp wants player X. CEO obviously wants to please his pay masters by not paying out huge wages, or spending so much on one talent. Instead of telling Klopp honestly his feelings, he spins him with excuses. FSG is happy, but Klopp is tied.
Brendan Rodgers briefings with the press clearly identify disharmony with him and those in the background at the club - players he didn't want being forced on him, missing out on players he wanted, and constant excuses fed to him. That has to stop. Harmony with the manager and honesty. If you don't trust the manager, then move on.
Thirdly, sort the scouting system out. If the scouts are identifying players that Klopp doesn't want (or playing a money saving agenda for FSG) then he must fix the issue. No scout or player recruitment official should be working on a remit for FSG, but all for Klopp or whoever the manager is. If Scouts are giving the manager a choice of Balotelli or Eto as a striker - they must be sacked that second. If the scouts cannot identify one left back that is obtainable then they should be sacked that minute. This is crucial that he gets the whole scouting and player recruitment working in one sync.
He must never start playing player manager, and feeling he knows more than the manager. Never do a Purslow, and start dismissing certain players, over your own preferred selections. Never.
Forth, get the bloody players in. Don't do an Ayre, try and drive the pr ice down by a few million, miss out on the player and then have to get the third or forth choice in. Get the bloody deals done without fuss. Get the players Klopp wants.
That's all i want.