Topic: Liverpool FC - stuff about the less well known men in the suits

[kavah]

Mike Gordon and Billy Hogan run the club, overseen by Werner. Gordon responsible for money going out, Hogan for money coming in.

Peter Moore brought in to be liaison with the city and fans. A figurehead. A lovely man, who did a fantastic job.

FSG have promoted proven talent, and replaced him with the guy who had United rolling in the dough.

Buckle up.

Good summary - cheers

[newterp]

He's a top, top commercial director. Very high ceiling. His underlying numbers are elite level.

The bigliest!

[No666]

He's a top, top commercial director. Very high ceiling. His underlying numbers are elite level.

& prem proven, too.

[richmiller1]

Liverpool appoints former Manchester United man Scammell as commercial director

Newly-crowned Premier League champion Liverpool has announced the appointment of Matt Scammell as its new commercial director.

Scammell arrives at Liverpool having spent nine years with the club’s fierce rival Manchester United in various commercial roles.

He joined the Red Devils in 2011 as sales director, progressing to become the club’s head of global sponsorship sales in 2017 before leaving in February of this year.

At Liverpool, he will focus on the continued expansion of the club’s portfolio of commercial partnerships, at a time when its fortunes are on the rise following two years of on-pitch success. He will report directly to Billy Hogan, Liverpool’s managing director and chief commercial officer.

On Scammell’s appointment, Hogan said: “We’re very pleased to welcome Matt to the club, his vast experience and expertise will undoubtedly continue to drive our commercial partnerships business in the right direction – I look forward to working closely with him.”

Scammell himself added: “I’m delighted to be joining Liverpool at what is a really important time for the teams both on and off the pitch. I’m looking forward to using my experience across sport and technology to enhance the great work already being done at the club.”

https://www.sportbusiness.com/news/liverpool-appoints-former-manchester-united-man-scammell-as-commercial-director/

I find it weird that the gap between him leaving them and joining us is so small. United have clearly dropped the ball on this somewhere. Senior execs do not tend to move freely between direct rivals without significant gardening leave or non compete clauses kicking in.

[Samie]

Our current sponsors, improve on that Mr Generational talent. 

[Bend It Like Aurelio]

I find it weird that the gap between him leaving them and joining us is so small. United have clearly dropped the ball on this somewhere. Senior execs do not tend to move freely between direct rivals without significant gardening leave or non compete clauses kicking in.

Peter Kenyon comes to mind.

[IgorBobbins]

Our current sponsors, improve on that Mr Generational talent. 

And yet we’re still skint 

[bornandbRED]

I find it weird that the gap between him leaving them and joining us is so small. United have clearly dropped the ball on this somewhere. Senior execs do not tend to move freely between direct rivals without significant gardening leave or non compete clauses kicking in.

Trojan horse?

In all seriousness, it’s a really good sign if he’s jumped to join us from them. Sounds like we have a top class operation in place.

[Dynasty]

Our current sponsors, improve on that Mr Generational talent. 

We can do better, Utd probably have double or triple that.

[CraigDS]

We can do better, Utd probably have double or triple that.

We have more than that to be honest, think those are just the main ones.

United have 24 on their site like in that pic of ours, we have 16 there.

[TepidT2O]

Our current sponsors, improve on that Mr Generational talent. 

No western union you will note.

We have two years left on our deal..

I think it suggests that we will be signing a much bigger deal with someone else...

(Although there is also no coconut product supplier or nivea!)

[newterp]

No western union you will note.

We have two years left on our deal..

I think it suggests that we will be signing a much bigger deal with someone else...

(Although there is also no coconut product supplier or nivea!)

Apparently someone on reddit posted a response from LFC stating that the western union deal was over - when asked about room on the sleeve where the sponsor would have been

[smutchin]

I find it weird that the gap between him leaving them and joining us is so small. United have clearly dropped the ball on this somewhere. Senior execs do not tend to move freely between direct rivals without significant gardening leave or non compete clauses kicking in.

He left them in February, so that's six months ago... Sounds reasonable for a non-compete clause? No idea how these things work, to be honest.

[So… Howard Philips]

No western union you will note.

We have two years left on our deal..

I think it suggests that we will be signing a much bigger deal with someone else...

(Although there is also no coconut product supplier or nivea!)

Angry Birds and SportPesa are going free.

[CraigDS]

No western union you will note.

We have two years left on our deal..

I think it suggests that we will be signing a much bigger deal with someone else...

(Although there is also no coconut product supplier or nivea!)

Nivea, Vodafone, NH Foods, Lavazza, Reducose, Tatweer Misr, Alexbank and ExtraJoss are all partners which aren’t on that list. As I mentioned above it’s certainly not all of them.

Edit - just taken a look on the offy site and appears that screenshot is relatively old as some of the ones I mentioned are on there now. No WU though which would suggest it is over. We signed it in 2017 so would make sense for it to be a 3 year deal.

[newterp]

Nivea, Vodafone, NH Foods, Lavazza, Reducose, Tatweer Misr, Alexbank and ExtraJoss are all partners which aren’t on that list. As I mentioned above it’s certainly not all of them.

Edit - just taken a look on the offy site and appears that screenshot is relatively old as some of the ones I mentioned are on there now. No WU though which would suggest it is over. We signed it in 2017 so would make sense for it to be a 3 year deal.

Apparently someone on reddit posted a response from LFC stating that the western union deal was over - when asked about room on the sleeve where the sponsor would have been

[CraigDS]

Snip

Yeah had seen your post mate and was more agreeing with you than stating something new 

[newterp]

Yeah had seen your post mate and was more agreeing with you than stating something new 

lol my bad.

Which of course it is interesting that we may be able to increase that deal so quickly thanks to the recent success. WU should be happy - CL, SuperCup, Club World Cup, and PL exposure.

[CraigDS]

lol my bad.

Which of course it is interesting that we may be able to increase that deal so quickly thanks to the recent success. WU should be happy - CL, SuperCup, Club World Cup, and PL exposure.

Yeah imagine we’ll have a new one in time for the new season and expect given the success since we signed the WU deal should see it be a nice increase.

[ScouserAtHeart]

While the offer of a new long-term deal wasn’t forthcoming from the owners, the parting of the ways is amicable. Moore still represented Liverpool alongside chairman Tom Werner at Thursday’s Premier League AGM.

“There’s no anger or bad feeling on either side,” one senior Anfield source tells The Athletic. “In the end it was a mutual decision in that all parties agreed what was best for the club going forward. There’s been a succession plan in place with Billy for a while and Peter knew that.

https://theathletic.com/1976323/2020/08/09/moore-hogan-and-the-ever-evolving-role-of-liverpool-ceo/

[Two-Headed Sex Beast]

Not sure if this is the right thread, if it isn’t please someone post it in the right one!

Very interesting article, could definitely see this happening.

https://www.google.co.uk/amp/s/nypost.com/2020/08/23/liverpool-could-be-target-of-group-headed-by-billy-beane/amp/

[No666]

Interesting. Could be that the friendship between Beane and Henry is leading assumptions - seems odd that they'd need Scudamore if the target was already set to be us.

[CraigDS]

Not sure if this is the right thread, if it isn’t please someone post it in the right one!

Very interesting article, could definitely see this happening.

https://www.google.co.uk/amp/s/nypost.com/2020/08/23/liverpool-could-be-target-of-group-headed-by-billy-beane/amp/

They'd not even get half the club for $575m. Triple it and they may get a decent chunk but doubt even close to all of it.

[killer-heels]

They'd not even get half the club for $575m. Triple it and they may get a decent chunk but doubt even close to all of it.

It says a minority stake, or specifically a large minority stake whatever that is.

[CraigDS]

It says a minority stake, or specifically a large minority stake whatever that is.

Exactly 

[Hedley Lamarr]

Given our recent valuation they’d be looking at around 20-25%.

[CraigDS]

From what we've heard in the past FSG would look to sell a small stake for strategic purposes. My guess is that would more be to secure a tie up with say a Chinese backer to push us there rather than to some more US guys who don't bring much more to the table.

Linking the fact we're currently successful and Beane is mates with Henry imo.

[Samie]

Last year there was rumours some Arab guy wanted to buy it and Henry was  saying sure if you gives us £1.2 billion. 

[TepidT2O]

They’ve always said they would sell a minority stake to the right buyer..

Perfect match here?

[newterp]

They’ve always said they would sell a minority stake to the right buyer..

Perfect match here?

As a minority here in Trumpia - I would like a stake!


Oh ... I see.

[Eeyore]

They’ve always said they would sell a minority stake to the right buyer..

Perfect match here?

If you were setting up a SPAC as an investment vehicle to add value to an investment through the use of analytics then Liverpool is probably a poor choice. Surely they would be better off buying a club who are poor in the use of analytics. That way you can take advantage of the abundance of low-hanging fruit.

I think Newcastle would be a good choice given their seemingly haphazard recruitment record.

[No666]

If you were setting up a SPAC as an investment vehicle to add value to an investment through the use of analytics then Liverpool is probably a poor choice. Surely they would be better off buying a club who are poor in the use of analytics. That way you can take advantage of the abundance of low-hanging fruit.

I think Newcastle would be a good choice given their seemingly haphazard recruitment record.

Yeah, the recruitment of Scudamore suggests they do want to consider a range of low-hanging fruit.

[Bobinhood]

If you were setting up a SPAC as an investment vehicle to add value to an investment through the use of analytics then Liverpool is probably a poor choice. Surely they would be better off buying a club who are poor in the use of analytics. That way you can take advantage of the abundance of low-hanging fruit.

I think Newcastle would be a good choice given their seemingly haphazard recruitment record.

Newcastle has to be the best opportunity in world sports. Bizarre nobody's fit's snapped them up cheap, especially with Ashley getting them relegated every second year or so. 

[Dougle]

And yet we’re still skint 

  Class !

[royhendo]

Speculative isn’t it? But the recent Echo podcast with Billy Beane suddenly becomes worth another listen. How does he know about Sepp Van Den Bergh?

https://play.acast.com/s/bloodred2/vnid%3A%2F%2Fepisodes%2F39713199%3Fmedia_id%3D29606613

[Sinos]

The fact that it is in the New York Post suggests that there is something to this.

[Samie]

Post not the New York Times. 

[CraigDS]

The fact that it is in the New York Post suggests that there is something to this.

The same paper that said they were selling up a year or so ago...

[jillcwhomever]

https://www.liverpoolecho.co.uk/sport/football/football-news/liverpool-ceo-peter-moore-letter-18848324?utm_source=twitter.com&utm_medium=social&utm_campaign=sharebar

[CraigDS]

https://www.liverpoolecho.co.uk/sport/football/football-news/liverpool-ceo-peter-moore-letter-18848324?utm_source=twitter.com&utm_medium=social&utm_campaign=sharebar

A better link away from that shite website... https://twitter.com/PeterMooreLFC/status/1299613290658750466