Couple of quick questions
Why is this thread on the Technology and Science board? Wouldn't Media and Art be more appropriate?
And this one directed at nidgemo, but open to all....
How well defined is 'what looks good'. Things like all upper case, or all lower case. Bigger font, different font, more colour, less colour. Are most of these rules/guidelines ones you've 'taught' yourself during your career, or are they taught at graphic school? Do these rules change over time? Sorry if this sounds like an accustory/slagging question, but it is borne on the back of genuine curiosity.