And now they have finally lost the franchise
https://www.liverpoolecho.co.uk/news/liverpool-news/virgin-replaced-liverpool-london-train-16751022From December 2022 First Trenitalia will operate West Coast Partnership and run the west coast mainline between Liverpool and London
They will commit to run an additional 263 extra train services each week with the aim to run half-hourly trains between Lime Street and London daily
Other commitments include
£117 million to improve the current Pendolino fleet
More flexible and convenient smart ticketing options
Free WiFi and high quality mobile connectivity on board services
Improved delay repay compensation for all passengers
£32 million of investment into developing and delivering infrastructure capacity and capability improvements
10 new secure cycle storage facilities; improved bus facilities; 900 new car parking spaces, and 100 new Electric Vehicle charging points
New ticket machines at stations, removal of the administration fee and enabling on-the-day changes to both advance tickets and seat reservations
New initiatives to increase diversity, inclusion and skills retention in the rail industry
Now again we are handing over the running of a major UK rail route to a foreign state run body (in this case the Italians). So technically our rail fairs will indirectly help another country rather than our own. But it's a major blow to Branson who was prevented from bidding this time.