It's a lot nearer to the pitch, and seems to have more of an 'enclosed' feel, than the glass at the emirates has.
I'm also not a big fan of the emirates. Big comfy seats, lots of leg room, easy access in and out (except for away fans), for some reason as many girl's toilets as boy's (so there's always a massive queue for the gents), but absolutely ZERO atmosphere with no identity despite all the branding and I'm sure it's not all the arsenal fan's fault. I'm PETRIFIED of our stadium ending up like the emirates. As unique and soulful as a crisp packet.
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I agree about the Emirates - it's too comfortable and lacks any real atmosphere - I hope that whatever design is finally built the "Kop" and "Anfield Road" stands are set out the minimum comfort standards to maximise the atmosphere. The main stands and boxes can be more comfortable but in the ends should as tight as possible.
However, on my main point the architecture of the Emirates and NWHL is fundamentally the same:
New White Hart Lane:
Emirates:
The arrangement of the tiers, corporate boxes, shape of the footprint and stands are the same, you can even see the roof trusses on the top of the Emirate's roof are virtually identical to the WHL underslung trusses.
The WHL that some people are creaming themselves over is almost identical to the revised Parrybowl with a single tier Kop stand that everyone seems to hate.
I'd be very wary of those internal visuals - I bet the real thing will be a lot less rammed than it appears there. The single tier stand is meant to hold 9+ thousand but in that picture it looks more like 12-15,000. It looks like a late amendment for the press - those seats at the sides would have no view of the touchlines for example.
It would be interesting to know how they got away with having the stands closer to the pitch - there are standards for new stadia so maybe there's some compromise.