It's hit a point now where they're not just rivals they absolutely hate us with everything they have. Starved of success and having to watch us win loads of trophies since 95 playing (for the majority) amazing attacking football and having world class players year in and year out. They think they're relevant but they're not and it kills them every day. No one in Europe knows who they are, no one cares who they are. They get a relatively easy group in the EL and teams like Atalanta and Limassol laugh because they know they're better than them
They spent all this money since Moshi came in and asset stripped them and look at them, they're even worse than they were 3 seasons ago. They've hit their level now with Fat Sam in charge and that is scrambling to survive each year so they can hedge their future TV earnings against loans and Chinese overdrafts