This is true. The vast majority of people buy a newspaper without the slightest thought of politics whatsoever.
And then they read the politics headlines, and that's what sticks in their mind about politics.
I think the Mail actually targets 'house wives' (in their tiny sexist mindset) with their TV guide, recipes, cruise reports and gossip pages. They buy it, and their husbands read the right-wing politics shite, because the paper is in the house anyway.
There is absolutely no need for scum papers like the Daily Mail, The Daily Express, and, obviously the S*N itself. The political content is horribly opinionated and even if you were a far-right wingnut, so disconnected from actual news that its of little value. And if you're only buying it for the gossip etc content, why not just buy a dedicated magazine?