Wondering what there thinking with the socks as not a throw back to previous kits
As someone alluded to above...
Having all the white in the bottom half of the socks is actually a really clever way of having white in the kit but further away from a person's normal eyeline.
In other words, what NB have basically done is follow the design brief of having some white in the kit, but instead of distributing all that white in different places all over the kit, they've decided to extract it all out and move it to the very bottom, out of sight, i.e. near the feet.
Very clever.
So they get to use up all the white wool in the factory, as per business needs.
And at the same time they appease the fans who don't want any "white shit" all over the shirt and shorts.