If Salzburg, Genk and Napoli were all to charge us £70 then I hope we did the same to their away fans which would then make them think twice.
no club will "think twice" as the respective clubs will earn the money from the games and its the fans out of pocket
pressure from fans/unions and leagues is needed to reduce it further, but for Genk, how often are they able to cash in on such match days?
there's a lot of money in the game, but its not equal at all levels, but again, that doesn't make the pricing strategy right