It’s massively different to hotwording.
In this case they’ll identify the location their coverage is being viewed, and no doubt cross reference this with a map of bars which have officially purchased it.
That’s all very simple to do off device.
Hotwording, as plenty of us have said many times, simply ignores the context in which something is being talked about.... I mean to continue using football as an example, if someone caught me saying ‘Abu Dhabi’ they may assume I’m going /want to go there on holiday and display a load of stuff regarding that - where as I’m more likely saying how Abu Dhabi are a morally corrupt regime who are financially doping Man City and hiding the fact that they are.
Displaying me adverts regarding Abu Dhabi would therefore be a massive waste of money to advertisers and see a pretty horrific return on investment.
I don't know about plenty of us... you and one or two others, mostly.
But context? You think... I mean... (I'd laugh at this point if it was a conversation)... you think that apps or developers care about context?
Hotwording isn't miles away of this and you know it! If a computer can more or less take audio from a phone, encrypt/decrypt it, analyse, report and produce a response in football, in a pub, with possibly hundreds of different devices, voices, music(s), and the likes. This program wouldn't care about context, it'd just call home!
With all that in mind - then I'm fairly certain that a computer could do the same with hotwording.
And let me be clear on this for anyone who may not have history in this thread - I didn't gear this thread toward this being done 'live' (so to speak). I didn't say that La Liga are sitting there listening in to phone conversations, pinning a location, and sending the boys around! Like the same how I didn't really claim that Facebook/Amazon/Whatsapp/Instagram are sitting there, 'live' recording your conversational hotwords to report back to Zuck to get the boys to throw ads at you.
I know that would be impractical - but if you were a WA user, and you'd been talking to a friend over SMS about say "Snowdonia/Climbing/Boots" it wouldn't take Newton to work out that your next phone conversation with that node may contain the vocalisations of "Snowdonia/Climbing/Boots".
That is clear intent - the kind of stuff that companies would pay
through the nose to get.
I mean, without looking as though I'm trying to mock or ridicule you for your own beliefs... I suppose you really believe that the two-step verification for WA is there to, you know, protect your privacy? And I'm not sure you know of what's been happening around WA of late, but they've been getting some pretty bad press over the years.
I get the feeling that you'd argue with anyone, just to argue and not be seen to back down to anything that goes against your worldview, or as you've said yourself, your profession.
But you're wrong on this... And sometime in the future, some piece of empirical evidence will filter out and the many people who have reported strange advertising from their phone will feel vindicated.
Yet, if there is any evidence that would convince you that, I don't know, there may be some veracity to the thousands of unrelated people who I've read who've had similar experiences, I simply guarantee that it won't just 'come out'.
It would filter out, bit by bit, until enough time has passed that no-one would give a flying fuck anymore as something daft as facial recognition will come out and this will be as meaningless as when information of cookie crunching came out.
For the record, as I've said earlier in this thread, there's been more evidence presented by people who believe this to be happening that hasn't... (not a smoking gun mind) it's usually been countered with argumentation... but there's been enough bullets over the years to suggest that this could or can happen and this latest is just another one of those instances.
I can't wait for the next one - i'll still be here.
See you then Craig.