Remain fucked themselves as well, though, by running a dull, stilted campaign, full of dry facts and figures and graphs and charts, like they were lecturing to a room full of economists and accountants.
Leave, on the other hand, tapped into people's feelings, like they were on stage at Glasto, crooning and promising and making people feel excited and taller and better about themselves, and tapping into patriotic fervour.
Yeah, they told lies and cheated and manipulated people, but they had a direct line to people's guts and hearts with all their soverign, imperialist, sunlit uplands and xenophobic shite.
I'm not saying Remain (or is it now Return?) need to lie and cheat and make impossible claims and promises, but we need to learn some lessons and work on the romance of it all, the visceral positives and benefits of rejoining Europe, not just economic forecasts and stats and boring tables of figures.
If there's one thing the Brexit campaigns showed it's that people will swallow lies and accept manipulation and even proposed hardships if you win their hearts with a narrative.
There were millions of people who felt the current system wasn't benefiting them - that the economic gains people like Cameron, Gideon, the BoE and many other apparently financially comfortable and besuited people were talking about.
But then, the hands of the Remain campaign were tied with Cameron & Gideon at the helm.
They were hardly likely to talk about how many of the Tory MPs in the Leave campaign wanted to keep the BOTs/CDs within the 'secrecy jurisdiction' network of tax havens. Or that the 'bonfires of red tape' that Tory MPs spoke of were really bonfires of protections for workers, for the environment, for consumers, so that businesses could make even more profit.
They could hardly explain that all these Eastern European tradespeople being here meant that not only jobs in our homes had become far more reasonably priced, but the more conscientious working practices and attitudes by these Eastern Europeans had led to improvements with British tradespeople as well.
The timing of the Referendum couldn't have been worse for Remain, as every star aligned for the Leave shysters. We had the continuing refugee impacts from the Arab Spring (with Merkel throwing open the borders) and a EU-sceptic leader of a Labour Party where the well-known big hitters had run off to the back-benches, so that the Party as a whole didn't mobilise for Remain and extol the sort of virtues of the EU that the Tories couldn't.