The presenters now call it "Sky Sports News HD" even though you might be watching the non-HD channel... which is annoying and inaccurate, at least in my living room.
I don't think anybody requires a 24 hour sports news channel, mainly because most of the news is old. It is not constantly new. If they called it "Sky Sports Mainly Old but some News" I might reconsider my position. Until then, I am implacable and entrenched, like Wilfrid Owen with pristine teeth.
This newfangled multi-million pound studio guff was advertised, by themselves, in a smug and self-aggrandising manner. From what I can ascertain, they now have a larger plastic desk and can zoom-out to show more people more widely spaced. You, sirs, have been mugged.