I used to hate the taste but love the smell.
I don't know why but about a year ago I started to drink it black. The thought of people putting milk into their coffee turned my stomach for some reason (I have no issues with milk!).However, now I'll have a bit of skimmed milk in my coffee occasionally or if I have a coffee out, I'll have a flat white. Coco Di Mama's coffee is absolutely ace IMO - love their flat whites.
I tend to have one or two black coffees per day, during the week. Maybe two or three times a month I would have a coffee out as I tend to work from home. I haven't been hit by that 'need one to wake me up' thing - can happily go a few days without one.
I would say that the Aldi's Barista Moments americano coffee is superb.
Also, living in London - the amount of money people must spend on takeaway coffee is outrageous. My Husband is one them, though he has cut back. There are Nespresso cafes popping up around London now too.