Author Topic: Anfield Road Redevelopment  (Read 306073 times)

Offline BarryCrocker

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Anfield Road Redevelopment
« on: October 12, 2016, 09:09:55 am »
Anfield Road Thread was locked so happy to merge

Liverpool chief executive Ian Ayre reveals Anfield Road redevelopment cost - says club are open to supporter investment
08:28, 12 OCT 2016 UPDATED 08:28, 12 OCT 2016
BY ANDY KELLY

Ayre says FSG looking for a solution to funding the revelopment of Anfield Road end

Liverpool chief executive Ian Ayre has put a cost of £60m - £70m on the club redeveloping the Anfield Road end of the ground to bring capacity towards 60,000..

But the Reds supremo described a possible 15 year repayments required to finance the extra 6,000 seats as “not a smart investment for the business.”

Ayre said the club needed to find “a rounded solution” but left open the possibility of supporters investing in a proposal to extend the ground.

The Anfield Road has become an issue for supporters following the successful launch of the extended Main Stand earlier this season which has taken Anfield’s capacity to 54,074.

Outline planning permission to extend the Anfield Road is already in place but Ayre told a meeting of the Liverpool Supporters’ Committee that the Anfield Road brought more challenges financially.

Ayre, who will leave Anfield at the end of this season, said: “ A stand behind a goal doesn’t have the benefit of hospitality that would go a long way to meet the redevelopment costs.

“If you consider the redevelopment of Anfield Road from a purely General Admission perspective, building, say, 6,000 extra seats to take the capacity up to 60,000 would cost somewhere between £60m and £70m.

“At £12,000 to £13,000 per seat, it would take approximately 15 years to pay back, which is not a smart investment for the business. Therefore the Club needs to find a rounded solution that’s in the best interests of the football club.”

That £12,000 per seat equates to the current cost of season tickets at roughly around £800.

In the minutes of the meeting which was held after the opening of the Main Stand, Ayre added that “the Club’s objective was always to build and open the main stand. From the outset, the Club did not want to set deadlines or promises it failed to keep.”

He suggested that LFC now needs a period of time “to ensure that what it has put in place works, and in tandem continue with plans for Anfield Road”.

“However, as with the Main Stand, the Club has to find the right economic model, and only then will it be the right time to move forward,” he added.

The prospect of supporter involvement was raised by Graham Smith, a representative for Merseyside based supporters on the committee.

Mr Smith said: “There are people who would think a 15-year return would make sense, and that’s the supporters. The supporters would fund such a development upfront if the Club made an appeal for financial support.”

He added that he was of the view with the right relationship with investors, the £60m, or whatever the figure needed was, could be raised.

In response, Ayre said while he that was not in a position to speak for the owners or their plans, it was an interesting proposition and one worth looking at.

“We should have that conversation,” he added.

Liverpool owner John Henry made headlines late last month after appearing to suggest that fans’ desire for affordable tickets was “an issue” for the further redevelopment of Anfield.

Speaking to AP in New York, he said; “I don’t know if there is a next step because ticket prices are an issue in England. That may foreclose further expansion. We’ll have to see.”

That was taken by some supporters as a reference to the supporter protest of February this year when a 10,000 plus walk out of fans during the Sunderland game led to a change of heart by the ownership over some higher prices linked to the new Main Stand.

The extra 8,500 seats in the expanded Main Stand include roughly half as hospitality, which is worth more in financial terms to the club.

It is expected that the £120m interest free loan provided by FSG to pay for the work can be repaid with five to six years.

http://www.liverpoolecho.co.uk/sport/football/football-news/liverpool-chief-executive-ian-ayre-12011511?
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Re: Anfield Road Redevelopment
« Reply #1 on: October 12, 2016, 09:17:28 am »
Interesting idea. Would that be feasible with something similar to a debenture scheme and is that what millennium stadium did many years ago?

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Re: Anfield Road Redevelopment
« Reply #2 on: October 12, 2016, 09:56:34 am »
If it's done in the way Graham suggested in one of the other threads recently it's simply a no-goer as it involves FSG selling a portion of the club then loaning the money back to the club for a long period (surely could do that anyway?).

If it's done as mentioned above in some sort of debenture scheme then it could work - but then this wouldn't really be so much 'fans' helping but more just a method of raising debt (you'd get investors and institutions buying up most of them depending on the return).

Offline Jonny-B

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Re: Anfield Road Redevelopment
« Reply #3 on: October 12, 2016, 10:04:30 am »
If it's done in the way Graham suggested in one of the other threads recently it's simply a no-goer as it involves FSG selling a portion of the club then loaning the money back to the club for a long period (surely could do that anyway?).

If it's done as mentioned above in some sort of debenture scheme then it could work - but then this wouldn't really be so much 'fans' helping but more just a method of raising debt (you'd get investors and institutions buying up most of them depending on the return).

Craig is correct. No point in option A they can raise the money just as cheaply elsewhere.

Selling debentures? Maybe. We'll have to see though. It's the cheap seats and we don't know the actual demand. Only that people were willing to pay to stay on a season ticket list.

Buying a debenture is a long term financial commitment.

Offline King Klopp.

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Re: Anfield Road Redevelopment
« Reply #4 on: October 12, 2016, 10:38:32 am »
Absolute bollocks and no doubt the apologists will be out in force to defend it with the 'it doesn't make sense financially'

Nonsense. It's a £60m investment here, not another £250m. It isn't going to cripple the club or impact us slightly. The TV deal went up about £50m last season PLUS we spent nothing in the transfer market. How can we not afford it? The likes of Madrid are spending 300m on a roof and Barca are expanding to 105k seater and we're making excuses not to expand to 58k? Biggest club in the world. Even Spurs are building a brand new 60k+ stadium, Chelsea looking to do the same, Arsenal and United already with massive stadiums.

Also this isn't supposed to be just a normal business. It's about football. It's about the fans. Getting extra fans in should be a moral commitment. But they've shown they couldn't give a shite about the fans. £77 a fucking ticket.

When the stadium was sold to them it was done so on the promise of significant stadium development. And despite the club now being worth over 3 times what they bloody paid for it and the revenue of the club being massively increased they are failing to do what was promised and are now instead trying to make us pay for the bloody thing.

"We will have a stadium of more than 60,000. We will get substantial stadium development. There’s definitely a commitment to invest in a stadium and we will finish up with a 60,000-plus seater stadium."

That was what Martin Broughton said when the club was sold to them. 6 Years ago.

No doubt there will be excuses from the usual suspects.


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Re: Anfield Road Redevelopment
« Reply #5 on: October 12, 2016, 11:00:00 am »
No doubt there will be excuses from the usual suspects.

Well, once the usual suspects come in here and start posting complete and utter drivel, half of which they haven't a clue about and the rest of which isn't even true then it sort of makes 'excuses' a bit pointless.

Offline Tommypig

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Re: Anfield Road Redevelopment
« Reply #6 on: October 12, 2016, 11:06:00 am »
A couple of ways you can do this.

Firstly the club have the existing loan of £120 million from FSG that will be paid back in 4/5 years (their words) the extra income/money from the main stand can therefore clear the Anfield Road rebuild in an extra 2 years - so you just don't have that extra profit for 2 more years.

If they are adamant that they want the fans to finance this your other option is a bond. (the club will never sell part of the club)

The Bond this is where it gets controversial becuase you are going to want money back you either do a £5,000 bond for 6,000 people that guarantees you a season ticket in the new Annfield road stand that you get free for 5 years - controversial bit you offer it to the first 6,000 on waiting list if they dont take up you offer further down the list - obviously the unfait bit is your on the list but you cnat afford it or have a creidt rating to take out a loan (an agreed finance scheme can be put in place as part of the proposal)

Alternatively you offer the bond to 18,000 people at £1666 and they dont get season tickets they get the right to by 6 games of varying categories each season.

Offline King Klopp.

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Re: Anfield Road Redevelopment
« Reply #7 on: October 12, 2016, 11:07:26 am »
Well, once the usual suspects come in here and start posting complete and utter drivel, half of which they haven't a clue about and the rest of which isn't even true then it sort of makes 'excuses' a bit pointless.

Complete drivel? Yeah that sums up your apologist posts.

The promised a 60,000 stadium. 6 years on and they are doing everything possible not to deliver it despite their investment now being worth over three times what they paid for it.
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Offline King Klopp.

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Re: Anfield Road Redevelopment
« Reply #8 on: October 12, 2016, 11:10:16 am »
In other words,fans who just want the basics, ie general admission, half time cuppa etc can fuck off. It'll  take us 15 years to get that sort of investment money back.

Now if we could add further hospitality features to a new ARE that would be different, we'd cough up then,but that is not possible for a behind the goal stand.

Therefore, for now just be content to admire the new Main Stand (from outside of course for the riff raff who can't afford a ticket)

Spot on. They don't give a shite about the fans. They promised us a 60k stadium at least and here we are 6 years later and they are refusing to provide one over £60m. They club is worth over 1b now and makes ridiculous amounts of money from TV deals and we spent nothing this past summer in transfers yet they can't stump up £60m to follow through on a promise they made when buying the club? The ain stand makes an extra £25m a season now too so just take the money from that for a couple extra seasons and there you go. The new stand is basically paid for.

Claiming to be one of the worlds biggest clubs but yet again refuse to actually act like it.
« Last Edit: October 12, 2016, 11:11:47 am by King Klopp. »
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Re: Anfield Road Redevelopment
« Reply #9 on: October 12, 2016, 11:10:39 am »
The promised a 60,000 stadium.

Yep, keep mentioning that and maybe it will become true.

As I said, drivel and untrue shite.

Offline King Klopp.

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Re: Anfield Road Redevelopment
« Reply #10 on: October 12, 2016, 11:12:24 am »
Yep, keep mentioning that and maybe it will become true.

As I said, drivel and untrue shite.

Oh I guess Martin Broughton, you know the guy who actually sold the club to them, is lying yeah? You know more of course.

Apologist.
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Re: Anfield Road Redevelopment
« Reply #11 on: October 12, 2016, 11:16:08 am »
Oh I guess Martin Broughton, you know the guy who actually sold the club to them, is lying yeah?

If you insist. I mean there are contradictory quotes from him also where he just says they'll look at the stadium and haven't made a decision yet, but you keep believing what you want.

You bang on about THEM promising this magic 60k stadium, yet Broughton is not and was not FSG, so not sure how THEY promised anything.


Quote
Apologist.

Yawn.

Offline King Klopp.

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Re: Anfield Road Redevelopment
« Reply #12 on: October 12, 2016, 11:25:18 am »
If you insist. I mean there are contradictory quotes from him also where he just says they'll look at the stadium and haven't made a decision yet, but you keep believing what you want.

You bang on about THEM promising this magic 60k stadium, yet Broughton is not and was not FSG, so not sure how THEY promised anything.


Yawn.

I'm sure Broughton - who negotiated the deal and would have been speaking to FSG about things like the stadium and making rhe conditions for the sale - was just randomly saying there was a commitment to a 60k stadium.

"There is definitely a commitment to invest in a stadium and we will finish up with a 60,000+ seater stadium."


You on FSG's payroll? Where do you think Broughton got the commitment of 60k from? You think he just randomly plucked the number out his arse?
« Last Edit: October 12, 2016, 11:27:16 am by King Klopp. »
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Offline mikeb58

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Re: Anfield Road Redevelopment
« Reply #13 on: October 12, 2016, 11:34:03 am »
The point is whether actual promises where made or not LFC have in recent years have stated a capacity of 60k was there intention if they remained at Anfield.

This swayed many fans in wanting to stay at Anfield rather than move to the park (or elsewhere) where that 60k capacity was on offer.

If we want to keep up with our rivals, we need a 60k stadium, and more importantly within that stadium provide affordable tickets for fans that just want to go the match with no thrills and spills attached to it.

I'm no expert when it comes to financing these projects, but a club of our stature to vastly improve our stadium for £60m doesn't seem that outrageous, especially when you consider that investment will be returned,but not for 15 years.

It's not like further improvements/expansions will be needed down the line, we have always accepted that 59/60k capacity at Anfield is the absolute limit for the foreseeable future.

No why not just deliver the fucking thing, and for once put the fans first and your 'economical model' second.

This sort of investment is not going to break the bank, just means waiting a few years for the profits to roll in, and I'm sure those involved won't be short of a bob of two during that wait!
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Offline djphal

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Re: Anfield Road Redevelopment
« Reply #14 on: October 12, 2016, 11:37:34 am »
I agree to a point with King Klopp

We didnt spend a penny in the transfer window despite a massive TV deal, surely 60 million is doable for them, they spent that on Carroll, Downing and Charlie Adam a few years ago!

if you had an extra 6000 people buying a can of San Miguel for £4.00 every game it will soon make the 60 million back

Ok maybe not, but my point is, its not just ticket sales that make money from extra fans in the stadium

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Re: Anfield Road Redevelopment
« Reply #15 on: October 12, 2016, 11:38:00 am »
I'm sure Broughton - who negotiated the deal and would have been speaking to FSG about things like the stadium and making rhe conditions for the sale - was just randomly saying there was a commitment to a 60k stadium.

"There is definitely a commitment to invest in a stadium and we will finish up with a 60,000+ seater stadium."


All I see is Broughton's opinion. No promises as much as you're trying to pedal that line.


Quote
You on FSG's payroll?

Mwhahahahahahahahahahahahahahahahaha


Quote
You think he just randomly plucked the number out his arse?

Well if it's good enough for you to do when you post...

Offline King Klopp.

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Re: Anfield Road Redevelopment
« Reply #16 on: October 12, 2016, 11:40:33 am »
The point is whether actual promises where made or not LFC have in recent years have stated a capacity of 60k was there intention if they remained at Anfield.

This swayed many fans in wanting to stay at Anfield rather than move to the park (or elsewhere) where that 60k capacity was on offer.

If we want to keep up with our rivals, we need a 60k stadium, and more importantly within that stadium provide affordable tickets for fans that just want to go the match with no thrills and spills attached to it.

I'm no expert when it comes to financing these projects, but a club of our stature to vastly improve our stadium for £60m doesn't seem that outrageous, especially when you consider that investment will be returned,but not for 15 years.

It's not like further improvements/expansions will be needed down the line, we have always accepted that 59/60k capacity at Anfield is the absolute limit for the foreseeable future.

No why not just deliver the fucking thing, and for once put the fans first and your 'economical model' second.

This sort of investment is not going to break the bank, just means waiting a few years for the profits to roll in, and I'm sure those involved won't be short of a bob of two during that wait!

Thing is it wouldn't even have to take 15 years as Ayre is suggesting. Just take an extra two years on the main stand profits and that''s it paid. As you said £60m isn't a crazy amount of money. It's one year basically in the Champions League. It's not like the club is investing heavily in the transfer market either. We've been told that our net spend budget most summers is about £30m so where did that go in the summer since it wasn't used?
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Re: Anfield Road Redevelopment
« Reply #17 on: October 12, 2016, 11:42:23 am »
All I see is Broughton's opinion. No promises as much as you're trying to pedal that line.


Mwhahahahahahahahahahahahahahahahaha


Well if it's good enough for you to do when you post...

:lmao


I LITERALLY quoted the former chairman saying 60,000 and you are accusing me of making up the 60,000 figure :lmao :lmao

Fuck sake lad, just stop with the apologist bollocks.

And yeah I'm sure Broughton was just giving his opinion. Defo not an informed one based on actual discussion with the people he was actively negotiating with.  ::)
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Re: Anfield Road Redevelopment
« Reply #18 on: October 12, 2016, 11:43:38 am »
I LITERALLY quoted the former chairman saying 60,000 and you are accusing me of making up the 60,000 figure :lmao :lmao

No, the THEY promised bit is the part you're making up. I thought I made that fairly clear about 3 times now.

Quote
And yeah I'm sure Broughton was just giving his opinion. Defo not an informed one based on actual discussion with the people he was actively negotiating with.  ::)

Then why wasn't it in the sale agreement - I mean if they promised it...

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Re: Anfield Road Redevelopment
« Reply #19 on: October 12, 2016, 11:48:40 am »
No, the THEY promised bit is the part you're making up. I thought I made that fairly clear about 3 times now.

Then why wasn't it in the sale agreement - I mean if they promised it...

No, you didn't make it clear no matter how many times you condescending post it. Because it isn't clear. They promised it. If they hadn't do you think Broughton would have came out in the press and said that there is a commitment to a 60k stadium? Who do you think made that commitment, Santa Claus? You think Broughton was expecting to find a 60k stadium under the fucking tree?
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Re: Anfield Road Redevelopment
« Reply #20 on: October 12, 2016, 11:50:36 am »
No, you didn't make it clear no matter how many times you condescending post it. Because it isn't clear. They promised it.

If they hadn't do you think Broughton would have came out in the press and said that there is a commitment to a 60k stadium? Who do you think made that commitment, Santa Claus? You think Broughton was expecting to find a 60k stadium under the fucking tree?

Why isn't it in the sale agreement if they promised it?

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Re: Anfield Road Redevelopment
« Reply #21 on: October 12, 2016, 11:51:38 am »
Why isn't it in the sale agreement if they promised it?

How do I know?

Maybe he took it on good faith?
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Re: Anfield Road Redevelopment
« Reply #22 on: October 12, 2016, 11:51:40 am »
instead of arguing like children why don't you find some quotes from FSG or Broughton to back up what you are saying

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Re: Anfield Road Redevelopment
« Reply #23 on: October 12, 2016, 11:53:47 am »
instead of arguing like children why don't you find some quotes from FSG or Broughton to back up what you are saying

I posted the Broughton quotes. Multiple times...
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Re: Anfield Road Redevelopment
« Reply #24 on: October 12, 2016, 11:57:34 am »
bottom line is we dont want anymore corporate in the annie road, they should start trying to drop the season ticket waiting list down it really is an embarrassment to the club that it has been so high for years and nothing done about it, this would be an ideal way.  Only 2k out of 8500 went to new season ticket holders.  From what I could see from the 2 anfield games so far this season is a hell of a lot of the hospitality seats were empty so do they really need anymore.  Attendance at both games was only 53k yet loads of normal fans still missed out.

What are we expected to do?  How much of the £60M do us as fans need to raise then?  Are the owners willing to pay anything towards it? Do we start a go fund me page? 
Whilst we're at we should start a transfer fund gofundme because the last 3 summers we've been in profit from the windows!!

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Re: Anfield Road Redevelopment
« Reply #25 on: October 12, 2016, 12:00:42 pm »
As I said earlier 'promises' or not this stand needs to be redeveloped, only greed a lack of foresight and a general disregard for the average fan seems to stand in the way.

Finically, I just don't see the problem, we should be focusing on that aspect, not side tracked whether we where it promised it or not.

Plus, I think most fans where led to believe to stay at Anfield would mean if planning permission was granted a near 60k would be delivered. That planning permission has been given, so even though it may not have been a cut and dried promise it does appear to have been the club's intention.

« Last Edit: October 12, 2016, 12:02:45 pm by mikeb58 »
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Offline Chivasino

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Re: Anfield Road Redevelopment
« Reply #26 on: October 12, 2016, 12:00:44 pm »
Not sure I buy this argument that it's not feasible.

Thinking very simplistically, and happy to be shot down for this, but we could've had a negative net-spend of £25m in the summer, but that's been banked - why can't that go towards it?

Then openly declare that the transfer budget over the next 5 years will be cut by £5m a year to pay for the new Anfield Road end. That's £50m towards it. The rest can come from the extra revenue from the new 6k seats.

The whole thing is paid off in 5 years.

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Re: Anfield Road Redevelopment
« Reply #27 on: October 12, 2016, 12:01:26 pm »
Out of curiosity, are all dealings done in dollars?
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Re: Anfield Road Redevelopment
« Reply #28 on: October 12, 2016, 12:10:49 pm »
The entire thing basically can be paid for by the Main Stands new profits. I just had a look. The main stand cost 114m and we expect to get an extra 20m from it and thats without it having a sponsor for some reason. So that will take 6 seasons to pay back. Just add another 2 on to that and you have an extra £40m that can pretty much pays for the stand with the extra TAR money that would be generated whilst the Main Stand is being paid off.

This is what I don't get. With all the new money sloshing around the league, £70m really doesn't seem that much. It's the cost of two decent players.

And so what if it does take 12 years to pay-off - what's the rush? For the next 12 years and beyond we'd have an extra 6k in the ground for every game.

None of the 'against' arguments stack up for me.

Offline ThePoolMan

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Re: Anfield Road Redevelopment
« Reply #29 on: October 12, 2016, 12:10:53 pm »
Absolute bollocks and no doubt the apologists will be out in force to defend it with the 'it doesn't make sense financially'

Nonsense. It's a £60m investment here, not another £250m. It isn't going to cripple the club or impact us slightly. The TV deal went up about £50m last season PLUS we spent nothing in the transfer market. How can we not afford it? The likes of Madrid are spending 300m on a roof and Barca are expanding to 105k seater and we're making excuses not to expand to 58k? Biggest club in the world. Even Spurs are building a brand new 60k+ stadium, Chelsea looking to do the same, Arsenal and United already with massive stadiums.

Also this isn't supposed to be just a normal business. It's about football. It's about the fans. Getting extra fans in should be a moral commitment. But they've shown they couldn't give a shite about the fans. £77 a fucking ticket.

When the stadium was sold to them it was done so on the promise of significant stadium development. And despite the club now being worth over 3 times what they bloody paid for it and the revenue of the club being massively increased they are failing to do what was promised and are now instead trying to make us pay for the bloody thing.

"We will have a stadium of more than 60,000. We will get substantial stadium development. There’s definitely a commitment to invest in a stadium and we will finish up with a 60,000-plus seater stadium."

That was what Martin Broughton said when the club was sold to them. 6 Years ago.

No doubt there will be excuses from the usual suspects.




Well said. Why should the supporters have to fund the Anfield Road development when they made the commitment to hit 60K when they bought the club?!

As far as I am concerned the more fans who can attend the games, the better it is for the club. Just imagine Anfield filled with 70,000 roaring supporters...

Offline ThePoolMan

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Re: Anfield Road Redevelopment
« Reply #30 on: October 12, 2016, 12:12:00 pm »
This is what I don't get. With all the new money sloshing around the league, £70m really doesn't seem that much. It's the cost of two decent players.

And so what if it does take 12 years to pay-off - what's the rush? For the next 12 years and beyond we'd have an extra 6k in the ground for every game.

None of the 'against' arguments stack up for me.

If FSG fails to go ahead, then it exposes their true purpose which is to spend as little as possible while waiting for capital appreciation before selling the club at maximum value.

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Re: Anfield Road Redevelopment
« Reply #31 on: October 12, 2016, 12:13:51 pm »
If FSG fails to go ahead, then it exposes their true purpose which is to spend as little as possible while waiting for capital appreciation before selling the club at maximum value.

Ignores the fact that it's highly likely doing the stand would see a larger increase in value than not doing so but carry on...

Offline King Klopp.

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Re: Anfield Road Redevelopment
« Reply #32 on: October 12, 2016, 12:16:21 pm »
Well said. Why should the supporters have to fund the Anfield Road development when they made the commitment to hit 60K when they bought the club?!

As far as I am concerned the more fans who can attend the games, the better it is for the club. Just imagine Anfield filled with 70,000 roaring supporters...

All they care about is profit. Club is worth more than 3 times what they paid for it so that right there quite frankly should give them the leeway to build this stand. Talk of 15 years to pay it back is absolute nonsense. Just take the extra profits from the main stand from 3 seasons alone and it pays for it. Say they started building next summer though for example, and it opened 2 years later lets say, so 2019. It could be paid back by 2024. The main stand will be paid off by 2022, so just take two years of those extra profits and there is £40m. Then the 5 years of TAR stand extra profits which are probably about £4m a year it seems and there you go. £60m paid back. And that's taking nothing else in to consideration like allocating an extra £5m of the transfer budget a year toward paying it or the Main Stand not getting it's supposed £5m a year naming rights deal or getting in to the Champions League even once and using some of that extra £40-50m that Champions League football gets you.

 What the the massive rush to have it paid for instantly? Even if it did take 15 years - it wouldn't take anywhere near that - why not do it? It pays for itself in the meantime so it isn't like we are losing transfer money is it? Not like we even spend much of that anyway, so what exactly are they storing money up for?
« Last Edit: October 12, 2016, 12:20:49 pm by King Klopp. »
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Offline Chivasino

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Re: Anfield Road Redevelopment
« Reply #33 on: October 12, 2016, 12:16:29 pm »
If FSG fails to go ahead, then it exposes their true purpose which is to spend as little as possible while waiting for capital appreciation before selling the club at maximum value.

Even that I don't get. If you put an extension on your house it adds to the value. The could quite possibly demand a bit more for the club with a bigger ground without actually spending any money themselves on building the new Annie Road.

I don't think they lose anything by doing it. With only gains to be made.

Feels like I'm missing something very obvious.

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Re: Anfield Road Redevelopment
« Reply #34 on: October 12, 2016, 12:22:06 pm »
Ignores the fact that it's highly likely doing the stand would see a larger increase in value than not doing so but carry on...

would the increase in value be more than 60/70 million?

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Re: Anfield Road Redevelopment
« Reply #35 on: October 12, 2016, 12:26:44 pm »
Feels like I'm missing something very obvious.

You're not the only one, and it's this (which has been said many times)...

The club expects the new stand (same went for the Main) to be able to pay for itself through the additional revenues it brings. Not taking from the bigger TV deal, not taking from the bigger Main Stand income, but the ticket and additional sales (food, drink & merchandise) those added 6,000 tickets bring - possibly with sponsorship on top (but then we haven't found a Main Stand sponsor so not sure how well that search would go for the Anny Rd).

Now given Ayre said 15 years, and between £60-70m cost, we can assume they put the additional profit (after the cost of running the additional capacity) from those 6,000 seats at somewhere between £4m and approx £4.65m a season.

Offline lfc79

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Re: Anfield Road Redevelopment
« Reply #36 on: October 12, 2016, 12:28:34 pm »
I suppose the point is they are not prepared to front any more money until the Main stand has been paid off,

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Re: Anfield Road Redevelopment
« Reply #37 on: October 12, 2016, 12:30:05 pm »
You're not the only one, and it's this (which has been said many times)...

The club expects the new stand (same went for the Main) to be able to pay for itself through the additional revenues it brings. Not taking from the bigger TV deal, not taking from the bigger Main Stand income, but the ticket and additional sales (food, drink & merchandise) those added 6,000 tickets bring - possibly with sponsorship on top (but then we haven't found a Main Stand sponsor so not sure how well that search would go for the Anny Rd).

Now given Ayre said 15 years, and between £60-70m cost, we can assume they put the additional profit (after the cost of running the additional capacity) from those 6,000 seats at somewhere between £4m and approx £4.65m a season.

What about the effect an extra 5000-6000 fans in the stadium can have on the team?
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Re: Anfield Road Redevelopment
« Reply #38 on: October 12, 2016, 12:31:40 pm »
You're not the only one, and it's this (which has been said many times)...

The club expects the new stand (same went for the Main) to be able to pay for itself through the additional revenues it brings. Not taking from the bigger TV deal, not taking from the bigger Main Stand income, but the ticket and additional sales (food, drink & merchandise) those added 6,000 tickets bring - possibly with sponsorship on top (but then we haven't found a Main Stand sponsor so not sure how well that search would go for the Anny Rd).

Now given Ayre said 15 years, and between £60-70m cost, we can assume they put the additional profit (after the cost of running the additional capacity) from those 6,000 seats at somewhere between £4m and approx £4.65m a season.

And they would eventually pay for themselves so what's the reason for not doing it? It gets more fans in and eventually makes the club more money.

Also, as I've pointed out above, they could pay for it far quicker than the 15 years by simply allocating main stand profit money to the point where after the mid 2020s, both stands would be paid off.

I just don't see the reasons against it. If the only reason is it would take 15 years to pay itself off, then, well, so what? It gets more in the ground, it isn't going to hurt our transfer or wage pot, and eventually it will make more money for the club so what's the arguments against it?
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Offline Chivasino

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Re: Anfield Road Redevelopment
« Reply #39 on: October 12, 2016, 12:45:45 pm »
You're not the only one, and it's this (which has been said many times)...

The club expects the new stand (same went for the Main) to be able to pay for itself through the additional revenues it brings. Not taking from the bigger TV deal, not taking from the bigger Main Stand income, but the ticket and additional sales (food, drink & merchandise) those added 6,000 tickets bring - possibly with sponsorship on top (but then we haven't found a Main Stand sponsor so not sure how well that search would go for the Anny Rd).

Now given Ayre said 15 years, and between £60-70m cost, we can assume they put the additional profit (after the cost of running the additional capacity) from those 6,000 seats at somewhere between £4m and approx £4.65m a season.

I get all that, Mate. Just don't see why the timeline for all of this should be a hindrance, and why the club can't be a bit frugal with it's transfer budget (what's £5m a season!) over the next 5 years to get it paid off quicker.