By the way, how did Keegan win the European Footballer of the Year award in those 2 Hamburg years, especially the first one? They finished 10th in 1977-78 and scored 12 goals. It was a World Cup year and Holland got to the final while England didn't even qualify. (The award is for the calendar years so our 1976-77 season doesn't factor into his 1978 win, if I'm correct).
What am I missing?