Lived & worked in Bolton when they first went into the Premier league managing JJB's opposite the 3 Crowns.
1. I was on commission as manager and made a shed load off the shirt sales and
2. the fans fucking hated the Mancs and it really stemmed from the fact that they were incorporated into the Greater Manchester area rather than Lancashire. Got to know their local "crew" as it were - they always got 20% staff discount (the number of relatives i had was unbelievable in that discount book i had to fill in every time i sold something) certainly better than having them nicking it or causing aggro.
Really were good days there. So i hope they come out of it ok.