Author Topic: What should I expect from a Logo Designer?  (Read 1542 times)

Offline Keith Lard

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What should I expect from a Logo Designer?
« on: May 21, 2020, 09:36:14 pm »
I am looking to get a logo designed. Not got much budget but want to make sure all bases are covered so that the logo can be used on a website, social media, favicon, letterheads and POS stuff like mugs and sweaters.

Please can someone who knows more about this stuff fill me in on the standard files I should be expecting to be delivered to me?
« Last Edit: May 21, 2020, 09:49:17 pm by Keith Lard »
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Offline Zlen

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Re: What should I expect from a Logo Designer?
« Reply #1 on: May 22, 2020, 12:30:10 am »
Ok, here it goes.
Depending on the design, you should have a black on white only version if possible - so called sillhouette version. If not doable due to whatever reason ask for a test of how your logo looks on white and dark backgrounds and if needed ask for a separate colour version for dark backgrounds.

Your logo can have various ‘locks’ or compositions. Y’know, mark left logotype right, mark big on top with small logotype bellow, mark only and so on. Agree on these beforehand. Less is always better, but it really depends on where the logo will be used and reproduced. Once you have, let’s say two locks agreed and designed - each of these locks should be delivered in RGB and CMYK colours (possibly Spot or PANTONE if you’ll be using that print method) and in two different bitmap and vector formats. Vectors are scaleable so just one RGB and CMYK Illustrator .ai file + one .eps. Oh and vectors need to be outlined - ie no fonts left editable (that you may not have or the printer) only curves. Bitmaps will need to go in three sizes for each lock + favicons separately and can really only be in RGB. If you’ll be printing your logo always send vector files anyway - so your bitmaps are for web really. So each lock in three dimensions in both .png transparent and in .jpeg.

So: however many locks > vector RGB and CMYK in .ai and .eps + small, medium, large .png + .jpeg

Repeat for all colour variations and sillhouette version.

Favicons are their own thing, should get them separately and ask for few colour versions (so you can test which works on both light and dark browser windows).

Offline Keith Lard

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Re: What should I expect from a Logo Designer?
« Reply #2 on: May 22, 2020, 03:57:26 am »
Ok, here it goes.
Depending on the design, you should have a black on white only version if possible - so called sillhouette version. If not doable due to whatever reason ask for a test of how your logo looks on white and dark backgrounds and if needed ask for a separate colour version for dark backgrounds.

Your logo can have various ‘locks’ or compositions. Y’know, mark left logotype right, mark big on top with small logotype bellow, mark only and so on. Agree on these beforehand. Less is always better, but it really depends on where the logo will be used and reproduced. Once you have, let’s say two locks agreed and designed - each of these locks should be delivered in RGB and CMYK colours (possibly Spot or PANTONE if you’ll be using that print method) and in two different bitmap and vector formats. Vectors are scaleable so just one RGB and CMYK Illustrator .ai file + one .eps. Oh and vectors need to be outlined - ie no fonts left editable (that you may not have or the printer) only curves. Bitmaps will need to go in three sizes for each lock + favicons separately and can really only be in RGB. If you’ll be printing your logo always send vector files anyway - so your bitmaps are for web really. So each lock in three dimensions in both .png transparent and in .jpeg.

So: however many locks > vector RGB and CMYK in .ai and .eps + small, medium, large .png + .jpeg

Repeat for all colour variations and sillhouette version.

Favicons are their own thing, should get them separately and ask for few colour versions (so you can test which works on both light and dark browser windows).

Wow thanks man. I will need to do some research to put the pieces together so that I fully understand certain aspects of your recommendations.

Please can you point me in the direction of a website or resource where I could see a sample project deliverable? Seeing something that has been practically delivered (like a folder of files) would be so useful.
« Last Edit: May 22, 2020, 04:03:58 am by Keith Lard »
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Offline McrRed

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Re: What should I expect from a Logo Designer?
« Reply #3 on: May 22, 2020, 04:09:35 am »
I think I understood 3 of those words.

Offline Zlen

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Re: What should I expect from a Logo Designer?
« Reply #4 on: May 22, 2020, 09:01:14 am »
I’ll see if I can find something, may even ping you a link to my folders just to see. Main thing is to get the vector files and that there are no ‘live’ fonts in them. With this you can export all other files. Also agree in advance on how many locks/compositions you’ll have. 

Where are you looking to procure the logo? Some freelance site or?


This is a fairly good summary of files to deliver.
https://logogeek.uk/logo-design/creating-logo-files/

« Last Edit: May 22, 2020, 09:27:53 am by Zlen »

Offline Kashinoda

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Re: What should I expect from a Logo Designer?
« Reply #5 on: May 22, 2020, 12:46:31 pm »
Wow thanks man. I will need to do some research to put the pieces together so that I fully understand certain aspects of your recommendations.

Please can you point me in the direction of a website or resource where I could see a sample project deliverable? Seeing something that has been practically delivered (like a folder of files) would be so useful.

Scour through Fiverr.
https://www.fiverr.com/categories/graphics-design/creative-logo-design
:D

Offline Keith Lard

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Re: What should I expect from a Logo Designer?
« Reply #6 on: May 22, 2020, 12:53:26 pm »
I’ll see if I can find something, may even ping you a link to my folders just to see. Main thing is to get the vector files and that there are no ‘live’ fonts in them. With this you can export all other files. Also agree in advance on how many locks/compositions you’ll have. 

Where are you looking to procure the logo? Some freelance site or?


This is a fairly good summary of files to deliver.
https://logogeek.uk/logo-design/creating-logo-files/



That article was so helpful and thanks for all your advice. This has been stressing me out as researching this is rough - sites hook budget customers with their online design tool. Youtube is also littered with low grade tutorials. It's easy to fritter away a lot of time designing low res images that cause problems down the line.

I was hoping to find a good online design tool or a budget designer from a freelance site with a solid portfolio and accuracy to deliver the correct file formats. Do you have any recommendations or links to good resources? I see Inkscape and GIMP are quality free tools, and I'm pondering learning basic DIY logo design. Could be useful as I like using Wordpress.

Would you mind PM'ing me a link to some of your folders so that I can see what a good set of files looks like? Thanks again bud for pointing me in the right direction.

Scour through Fiverr.
https://www.fiverr.com/categories/graphics-design/creative-logo-design

Thanks Kash! Looking through this now.
« Last Edit: May 22, 2020, 12:55:19 pm by Keith Lard »
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Offline Claire.

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Re: What should I expect from a Logo Designer?
« Reply #7 on: May 22, 2020, 01:58:12 pm »
There's lots of good tutorials and articles on the adobe website: https://www.adobe.com/uk/creativecloud/design/discover.html

The licensing structure now means you can get the likes of illustrator month to month.

Inspiration and examples: https://dribbble.com and http://behance.net/
« Last Edit: May 22, 2020, 02:00:22 pm by Claire. »

Offline Crimson

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Re: What should I expect from a Logo Designer?
« Reply #8 on: May 23, 2020, 07:34:22 am »
It's important to keep in mind that the ideal logo is simple, structurally sound and can be re-drawn by a 6 year old. If you think about most major brands, this is the case.

This article gives you some more insight into this: https://medium.com/swlh/what-makes-a-great-logo-c7b0e8c4b9e3
I have no idea what I’m taking about

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Re: What should I expect from a Logo Designer?
« Reply #9 on: May 23, 2020, 12:53:16 pm »
Keith Lard?

Bet his logo looks like a dog

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Re: What should I expect from a Logo Designer?
« Reply #10 on: May 23, 2020, 10:30:47 pm »
# hello, world
to helloworld
 hideturtle
 fd 20 left 180
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 fd 40
end

lt 90 pu fd 200 pd rt 90 helloworld
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Offline Sammy5IsAlive

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Re: What should I expect from a Logo Designer?
« Reply #11 on: May 23, 2020, 11:21:10 pm »
Feels like a good enough excuse to link to this old gem

http://www.27bslash6.com/p2p.html

Offline Keith Lard

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Re: What should I expect from a Logo Designer?
« Reply #12 on: May 27, 2020, 06:23:48 pm »
Thanks for your help folks!
There's lots of good tutorials and articles on the adobe website: https://www.adobe.com/uk/creativecloud/design/discover.html

The licensing structure now means you can get the likes of illustrator month to month.

Inspiration and examples: https://dribbble.com and http://behance.net/

Thanks Claire and everyone else for your help on this. Made some decent progress and was able to get a decent vector logo designed and produced in various formats and sizes -  will serve my needs for now. Over the next year I defo intend to learn more about Adobe Cloud, along with GIMP and Inkscape.
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Offline Keith Lard

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Re: What should I expect from a Logo Designer?
« Reply #13 on: May 27, 2020, 06:25:34 pm »
Feels like a good enough excuse to link to this old gem

http://www.27bslash6.com/p2p.html

lol that site looks like some good fun reading over coffee ;D
Pour yourself a drink and enjoy watching a genius in red - John Barnes || https://youtu.be/XEJfzUSH4e4