Liverpool FC announces global partnership with Falken TyresLiverpool FC has today announced Falken Tyres as a global partner and official tyre partner of the club.The partnership was launched today in Hong Kong as part of the Reds' pre-season visit at an event that was attended by Liverpool FC first-team players Daniel Sturridge, Mohamed Salah, Joel Matip and Nathaniel Clyne.The multi-year deal will see the two brands work together to create unique experiences for fans and drivers alike, whilst opening further growth opportunities in Falken’s key global markets.Utilising the world class appeal of Liverpool FC - and putting the passion of the clubs’ fans at the heart of the sponsorship, Falken Tyres will create innovative initiatives including exclusive content to bring the clubs’ fans closer to the action.Falken will also benefit from a range of marketing and promotional rights including digital and social media support, pitch side LED, stadium branding and access to Liverpool FC players and Legends.Commenting on the partnership, Billy Hogan, chief commercial officer and managing director at Liverpool Football Club said: “Falken has great synergy with the club, their focus on attitude and performance align nicely with the clubs’ values of ambition and commitment."We are proud to welcome Falken to the LFC family as a global partner and very much look forward to working together and bringing these values to life.”Saturo Yamatomo, director and senior executive officer of Sumitomo Rubber Industries said: “We’re delighted to partner with a football club as prestigious as Liverpool FC."We both believe in an exciting future and we look forward to working together to reward and recognise our customers, as well as connecting with more fans across the world.“We’re also pleased to reaffirm our commitment to supporting football, as we have done before, whilst building on our global strategy.”
We definitely needed a tyre partner. Great news!
I´ll say something that might surprise you. Real life is different to computer games.
I think Nadal is brilliant. One of the top 10 ever.
Hope they are good on wet nights in Stoke Obviously a budget brand trying to make it big worldwide, which probably suits us - they will probably pay more than some of the more established brands who don't need to overpay for recognition in the same way.
Why can't we get the established brands? We're in the Champions League so that's not an excuse anymore. We shouldn't be getting some no mark brand when the likes of Inter have got Pirelli, we're a bigger club than them. Sick of FSG embarrassing the club with mediocre tyre partners.
Welcome Falcon people.
This forum is a joke
You lot will miss me when I'm gone
To be honest, Sumitomo (the owner and manufacturer of the Falken brand) are the 2nd biggest tyres manufacturer in Japan, behind Bridgestone and ahead of Yokohama.
Anyone else being strangely drawn to Dion Dublin's nipples?
Is this why Argentina invaded?
So they're big in Japan? Like Spinal Tap?
This thread has got a bit flat
If your moral compass is Piers Moron then I ask you to think whether someone who oversaw illegal phone hacking and published fake pictures depicting War Crimes is an appropriate person to look up to. In fact, I'd suggest you're a bit of a c*nt.
