How do his other clubs make money with such poor attendances? Unbelievable. That really puts into perspective how small time fish these 2 really are with attendances of 15000 in a (whats the capacity of the stadium?) This is championship level, not premier league level.
Well he does have 81 games to make up the money, but it is mostly from TV deals. According to the an article in 2000 from the New York Times the Rangers signed at the end of the nineties two TV deals with Fox Sports. In 1999, Fox Sports paid $250m over ten years for the local cable rights for both the Texas Rangers baseball games and the Dallas Stars hockey games. They also paid at the same time another $250m over fifteen years for both teams' local broadcast rights. The New York Times estimates the Rangers might receive upwards of $41m plus from that deal alone each year.
Hicks was able to procure the money for two reasons. One, he had inherited a winning team that audiences wanted to watch. Also the Dallas Stars were at the highpoint of their pre-salary cap success, winning the Stanley Cup in 1999. Secondly, he threatened to create a rival cable network that would have prevented Fox from broadcasting any Rangers or Stars across the country and would have severely restricted their ability in the Dallas market. Fox as noted buckled under the pressure.
The strange thing in all of this is that Dallas is not really a hockey market and has never really been a baseball market. It's Cowboys/NFL country. The Stars have the fifteen highest average attendance (17,673) in the thirty team NHL. The have only been in the top ten in average attendance twice in the past decade and even were 14th in 2001, two years after winning the Stanley Cup (i.e the league) To put it into perspective, Gillett's Canadiens are usually the highest in the league averaging a sellout each game of 21,273.
As far as major league baseball goes, the highest average attendance the Rangers have had since Hicks took over is 34,952 (2001), which was Rodriguez's first season in Texas and was 11th highest in the league. Even in Rodriguez second and third seasons in Texas, attendance dipped significantly.
Since 2001, here are the Texas Rangers' Average attendance and percentage of tickets sold (PoTS) and its ranking in comparison with the Major League Baseball average attendance and percentage of tickets sold.
2001: Avg Att: 34,952. PoTS 71.1% Avg. Att Rank. in MLB:11th/30 PoTS in MLB: 14/30
2002: Avg Att: 29,404. PoTS: 59.8% MLB Avg: 15th/30 MLB AVG PoTS: 17/30
2003: Avg Att: 25,856. PoTS: 52.5% MLB Avg: 18th/30 MLB AVG PoTS: 19/30
2004: Avg Att: 31,818. PofTS:64.8% MLB Avg: 13th/30 MLB AVG PoTS: 14/30
2005: Avg Att: 31,565. PoTS: 64.3% MLB Avg: 15th/30 MLB AVG PoTS: 16/30
2006: Avg Att: 29,420. PoTS: 60.0% MLB AVG: 16th/30 MLB AVG PoTS: 19/30
2007: Avg Att: 29,795. POTS: 60.7% MLB AVG: 17th/30 MLB AVG PoTS: 18/30
2008: Avg Att: 24,320. PoTS: 49.5% MLB AVG: 25th/30 MLB AVG PoTS: 27/30
The fact that Texas isn't really a baseball purists environment nor does it have a historical baseball culture makes me wonder how on earth he's going to sell some of his shares in the Rangers, especially since they've only sold 70% or more of their tickets once this decade and have been rarely in the top half of attendance/tickets sold. The fact the team has had ONE season with a winning record (over .500) this decade (2004) would make it even more difficult for him, I'd think.