Lol I have to say I do like Just Craig. I like the way he's accused of being some FSG mole all the time, like we didn't just fall short of the title last season under their stewardship after buying us just short of administration! The horrible FSG who bought Suarez, Sturridge, Coutinho, etc etc etc
We also sold Suarez and spent a net figure in transfer fees but obviously they've employed someone to speak on their behalf on a web forum just because his opinion is different to yours.
Get a fucking grip mate it's pathetic
Edit: Nearly but not quite as bad as the half wit having a tantrum over us moving all of our offices to London and despite being proven wrong continuing with that line of argument.
As if FSG would employ someone to speak on their behalf.
http://www.verocom.co.uk/case-studies/fenway-sports-group-liverpool-fc/Fenway Sports Group – Liverpool FC
The Challenge
To help ensure NESV's takeover of Liverpool FC was seen by local, national and international media and stakeholders as positive for the Club. Position NESV as an organisation that can be trusted, is credible and has a compelling vision for the Club's future.
The Outcome
NESV succesfully took over ownership of Liverpool FC on 15 October 2010 after a highly intense negotiation and heavily scrutinised legal battle with the previous owners.
The subsequent newspaper headlines concerning NESV's purchase of LFC, particularly given the significant initial scepticism towards one set of US owners being replaced by another, indicate the success of the campaign and NESV-VERO effort.
VERO’s Role
Develop and implement an integrated communications campaign covering the takeover period, the deal announcement and the immediate weeks after
Develop key messages and speaking points
Provide strategic counsel to senior NESV executives
Brief key media, print and broadcast, on a regular basis
Draft press statements in cooperation with NESV executives and legal team
Presentation training for bid leadership, athletes and ambassadors
Advise NESV executives on media and stakeholder activity in the immediate period following the successful takeover
Provide 'breaking news' media reports and monitoring throughout